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Street Style Meets Fashion Ave!
 February 25, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Peter N. Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE

STREET STYLE MEETS FASHION AVE!

Introducing the Baby-G BG1005M Series

DOVER, NJ, February 25, 2011 — Hit the pavement with a fashionista driven accessory, the Baby-G BG1005M Series. A play on west coast’s laid-back attitude and the east coast’s vibrancy – any woman can capture the beach maven meets street chic style of the BG1005M collection!

Baby-G BG1005M Series
Baby-G BG1005M Series
high resolution images

Go from sea side to street side with the BG1005M Series that offers shock and water resistant timepieces in four poppy color combinations:

- BG1005M-2 – Tropical blue resin band with silver and pink dial and a blue LCD screen
- BG1005M-4 – Tropical pink resin band with silver and yellow dial and a pink LCD screen
- BG1005M-6 – Tropical purple resin band with silver and green dial and a blue LCD screen
- BG1005M-7 – Refreshing white resin band with silver and pink dial and a pink LCD screen

A face protector creates an authentic Baby-G style, as the metal wire and resin face guard defends the mineral glass crystal and silver textured dials on each watch. Additionally, a reverse LCD color display gives each timepiece an entertaining distinction.

“The new BG1005M series is everything Baby-G stands for and we couldn’t be more excited,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “It brings the street cool style and the functional trust of our Baby-G lines together in a dynamic timepiece collection.”

Known for their fun and functional watches, Baby-G doesn’t stray in providing the standard specs to support the new beachy, but tough style. The BG1005M is shock resistant, 100M water resistant, has an EL backlight with afterglow, world time from 29 time zones and 48 cities, four daily alarms and one snooze alarm, hourly time signal, 1/100th second stopwatch, countdown timer, 12/24 hour format and a mute function. So lay back, enjoy yourself and let the Baby-G BG1005M series take care of the specifics!

The watches are available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $79. Please visit www.baby-g.com for more information.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.