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Sugar and Spice Makes Baby-g Nice!
 November 8, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Elizabeth Garcia
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

SUGAR AND SPICE MAKES BABY-G NICE!

Baby-G Launches Pink x Black Watch Models

DOVER, NJ, November 08, 2011 — Get sassy and sweet with Baby-G’s new black x pink fall timepieces! Available this November, the BLX100-1E and BGA107-1B models walk the line between practical and chic. The color combination of black and pink mixes and matches to give the watches both a classic and modern look. The overall style of the watches’ embrace the menswear trend that is gaining popularity this season, with a splash of pink adding a feminine touch. The color combination provides a lady-like look that never goes out of style.

Casio Baby-G BLX100-1E
Casio Baby-G BGA107-1B

•The BLX100-1E is a digital timekeeping, large face watch with a glossy black resin band and a pale pink watch face. It exudes a toughness with a dose of playful for the modern woman.

•The BGA107-1B features both analog and digital timekeeping capacities with a black glossy resin band and pale pink watch face. With a multi-faceted, silver bezel, this watch helps you stand out in the crowd.

Each of the timepieces has a shock resistant design perfect for keeping the on-the-go woman on-time and one step ahead in her daily life. The BLX100-1E model is 200 meter water resistant with a tide graph, EL backlight, world time in 48 cities, two multi-function alarms and one snooze, 1/100th second stopwatch, countdown timer, 12/24 hour formats and a mute function.

The BGA107-1B features 100 meter water resistance, an LED light, world time in 48 cities, five daily alarms, 1/100th second stopwatch, a countdown timer, 12/24 hour formats and mute function.

“The Baby-G black x pink series embodies an edgy yet stylish vibe we love to display in our timepieces,” said Shigenori Itoh, Chairman & CEO of Casio America. “The staple colors and practicality in these watches are perfect for the everyday woman looking for an accessory that works for her.”

The watches are available at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, with an MSRP of $89 for theBLX100-1E and $99 for the BGA107-1B. Please visit www.baby-g.com for more information on watches for women.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.