Sweet, Girly Watch Adds Light-Hearted Touch to Casio's Baby-G Line

 October 18, 2007

        Jennifer Lilly/Joyce Essig
         Coyne PR
         (973) 316-1665

         Melissa Keklak
         Casio, Inc.
         (973) 361-5400

Sweet, Girly Watch Adds Light-Hearted Touch to Casio's Baby-G Line 

DOVER, NJ, OCTOBER 19, 2007 – Casio America, Inc. adds a touch of sugar and a hint of nice to the company's Baby-G line.  The Heart Style Baby-G is a highly functional watch mixed with a dash of romance to make young women feel feminine and self-assured! 

Baby-G watches target the fashionable female who wears her watch for a day at the office or gets dressed up for girl's night out.  The Heart Style Baby-G provides fashion-savvy young women with an adorable watch that exudes confidence and girly-ness.

The latest addition to the Baby-G line is a chic line of wristwatches with analog and digital timekeeping.  The BG-90 can sustain just about anything with the help of its water and shock resistant features.  BG-90 also comes with LED light, world time in 48 cities, five daily alarms, a stopwatch, a countdown timer and silent mode. Baby-G gives a young woman everything she wants and needs in a watch. 

"We are proud to welcome the Heart Style to the Baby-G line," says David Johnson, Senior General Manager of Casio America's Timepiece Division.  "Heart Style conveys the sense of femininity that has become a huge part of women's fashion."

The new line of Heart Style models, BG90 will be available in white, pink, baby blue and peach in November with an MSRP of $89.

About Casio
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity". For more information, visit www.casiousa.com.