FOR IMMEDIATE RELEASE
G-SHOCK RELEASES ITS SECOND INSTALLMENT OF LIMITED EDITION 30TH ANNIVERSARY TIMEPIECES
The 30th Anniversary Collection Commemorates the Evolution of G-Shock
DOVER, NJ, February 19, 2013 — Casio America, Inc.is pleased to announce three additional limited edition models to commemorate the brand’s 30 years of advanced technology and style. The collection is an updated rendition of their premium styles containing the classic attributes of a G-Shock - Water and Shock Resistance. The coveted Mudman GW9330B-1, the innovative GA113B-1A and the GA303B-1A all come in black with blue accents, metal band keeper and gold IP case back engraved with G-Shock’s 30th Anniversary logo, which was created by world-renowned graphic artist, Eric Haze, making these watches a G-Shock collectors’ dream.
G-Shock origins were the fruit of one man’s vision and his design team’s mission to overturn the conventional idea that a watch always had to be handled with care. When introduced in 1983, its marked characteristic of omni-directional shock resistance brought about a revolutionary redefinition of the mens wristwatch. With premium-quality designs that express functional beauty, G-Shock also reinvented the image of the digital watch, making it a vital part of youth culture. Today, Casio continues to challenge pre-conceived notions of the wristwatch with its constantly evolving G-Shock line.
“We are excited to continue our 30th Anniversary with the release of these special limited edition watches," says Shigenori Itoh, Chairman and CEO of Casio America, Inc, "their tough features and cool look stand for all the things G-Shock has achieved over its 30 years.”
The mud resistant MUDMAN GW9330B-1 possesses Twin Sensor capabilities allowing users to view the compass and thermo information simultaneously to aid in navigation. The band has a Carbon Fiber insert for extra strength. Tough Solar Power, MultiBand 6 Atomic Timekeeping, World Time (31TZ / 48 cities + UTC) and the Moon Data features all work together to ensure accurate time at any day and place in the globe, based on the users’ home city setting. To keep up with one’s adventurous lifestyle, the MUDMAN also has a Full Auto EL Backlight, 1/100 Sec. Stopwatch, Countdown Timer, 5 Alarms, 12/24 Hr Formats and a Mute Function.
Adding metal elements and a stealth black color with navy accents to the new X-Large G-Shock case, one can bet on this model becoming a huge success. Its case has powerful presence and shock resistant, anti-magnetic structure confirms its toughness. The GA113B-1A with Auto LED and Magnetic Resistant features World Time (29TZ / 48 cities + UTC), World Time, 1/1000th Second Stopwatch with Speed and a Countdown Timer.
The unique XL case of the GA303B-1A features a 3-D design with a vintage gear look that evokes toughness and solid power. The internal gear design with the contrasting blue accents gives a sharp, streetwise look. The GA303B-1A with Auto High-brightness LED and Magnetic Resistant features World Time (31TZ / 48 cities + UTC), 5 Daily Alarms, 1/100th Second Stopwatch and Countdown Timer.
The GW9330B-1 will retail for $350 while and the GA303B-1A will be available for $180 and the GA113B-1A is $160 retail. All will be available this February at select Macy’s and Bloomingdales stores, fashion boutiques, key jewelry stores, and www.gshock.com
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.