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The New Advanced Casio G-Shock GWM5600
 October 6, 2008

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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

THE NEW ADVANCED CASIO G-SHOCK GWM5600

Non-Stop, Self-Adjusting Technology in a Classic G-Shock Style

DOVER, NJ, OCTOBER 6, 2008 — Casio America, Inc. introduces, the GWM5600-1, which is another testimony to the origin and ongoing evolution of G-Shock toughness. Reminiscent of the first G-Shock, with its classic square shape, ultimate shock-resistant design and forged stainless steel case back, the GWM5600 is destined to become another classic.

In addition to classic good looks, the GWM5600 possesses Tough Solar and Multi-band 5 Atomic Timekeeping technology housed within an even slimmer profile square case than the original.   Non-Stop Tough Solar Power provides energy via a tiny solar panel combined with a large-capacity rechargeable battery that enables a variety of energy-hungry functions to operate smoothly.  The result is an impressive solar timepiece that assures highly accurate and reliable timekeeping and that greatly reduces the need for battery change.

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 Self-Adjusting Multi-Band 5 Atomic Timekeeping Technology receives time calibration signals automatically from up to 5 transmitters around the world (US, Germany, UK, two in Japan) and updates settings accordingly for pinpoint accuracy.  This technology even adjusts for Leap Year and Daylight Saving Time.  With Casio’s Atomic Timekeeping Technology, you will always have ultimate precision.  (See manual for reception advice, including ideal conditions and interference factors.  Signal reception capability varies by watch model)."The GWM5600 combines the classic G-Shock look and feel with newest technology," said Shigenori Itoh, Vice President of Casio’s Timepiece Division."The GWM5600 is the perfect blend of both the old and the new.

Additional features include shock resistance, 200M water resistance, World Time, Count Timer, and Power Saving Function, and Auto EL Backlight. It is currently available for $130 at select Macy’s locations nationwide and www.gshock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com.

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