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The New Baby-G BG169G
 August 9, 2012

MEDIA INQUIRIES FOR CASIO:

Stacey Tropeano / Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

E. Garcia/S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com


FOR IMMEDIATE RELEASE

TOAST TO THE FASHIONABLE LIFE!

The New Baby-G BG169G

DOVER, NJ, (August 9, 2012) — Say cheers to a stylish way of keeping time! Baby-G’s latest wrist wear collection, the Pink BG169G series, features three color choices, black (BG169G-1), white (BG169G-7) and bronze shimmer (BG169G-4). With a sporty meets party girl vibe, the watches encompass everything a woman wants in her wrist accessory – from straight timekeeping to keeping you aware of daily appointments with its built-in alarm and day counter feature. Each dial treatment has three windows with digital readings for time on the main window, day on the upper window and dial to denote, daylight savings time, alarms and mute function. The dial is surrounded in a pink-hued mirror face to easily match any wardrobe for the fall.


BG169G-1 womens digital watch BG169G-4 womens digital watch BG169G-7 womens digital watch
High Resolution Images


Launching in September 2012 the BG169G watches are the perfect fashion accessory for day or night. Specs include: shock resistance, 200M water resistance, EL backlight, telememo, world time in 29 time zones/30 cities, five daily alarms, 1/100th second stopwatch, 5 day counters, countdown timer, mute function and 12/24 hour time formats.

“Baby-G’s BG169G watch series combines style and function with a pop of fun from the brand.” said Shigenori Itoh, Chairman & CEO of Casio America. “These classic styles will keep our Baby-G consumer on time and in fashion.“

The Pink BG169G series will be available in September 2012 at Tourneau, select Macy’s stores and fashion boutiques with a MSRP of $89.00. For more information about these ladies wrist watches visit www.baby-g.com.

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.