Home > News >
The New Baby-G BGA160
 August 9, 2012

MEDIA INQUIRIES FOR CASIO:

Stacey Tropeano / Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

E. Garcia/S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com


FOR IMMEDIATE RELEASE

TAKE SIGNATURE STYLE TO THE NEXT LEVEL

The New Baby-G BGA160

DOVER, NJ, (August 9, 2012) — Elevate your style with the latest addition to the Baby-G fashion family. Launching October 2012, the BGA160 timepiece collection calls for new dimensions of wrist wear style. The latest series dials into a distinctive look and hard-working attitude with shock-resistant functionality and a luminous finish.

The new BGA-160 features a “from another dimension”look, from a four-layer, 3D face design down to special crystal hand details. A simple design shines in monochromatic shades of black (BGA160-1B) and white (BGA160-7B1) gloss. Equipped with a Neon Illuminator, a black light LED that light up special luminous ink on the hour indicators, shine in color such as green, pink and blue. The large 3D metallic face design comes set with roman-numeral hour indicators on two layers at the 12 and 6 o'clock hours. A smooth bezel casing surrounds the eye-catching watch face for an extra dose of fashionable drama.


BGA160-1B womens analog watch BGA160-7B1 womens analog watch
High Resolution Images


Features such as: shock resistance, 100M water resistance, UV Neon Illuminator light, world time in 29 time zones/27 cities, four daily alarms, 1/100th second stopwatch, countdown time, mute function and 12/24 hour time formats pack this feminine timepiece with a punch.

“Baby-G’s BGA160 launch takes our brand’s aesthetic to another dimension,” said Shigenori Itoh, Chairman & CEO of Casio America. “With attention to detail through fashionable accents and functionality, these timepieces are the latest in wrist wear style.”

The BGA-160 will be available in October 2012 at select Macy’s and Bloomingdales, key jewelers, and fashion boutiques for an MSRP of $120. For more information about these ladies wrist watches visit www.baby-g.com.

###

About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.