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The New Baby-G BGA170 Collection
 June 4, 2013

FOR IMMEDIATE RELEASE

MAKE A SPLASH WITH SUMMER BRIGHTS

The New Baby-G BGA170 Collection

DOVER, NJ, June 4, 2013 — Moving into the summer, bright, vivacious accessories are all the rage, and Baby-G is no exception, turning up the heat this season with a marine resort collection for the jetsetter and trendsetter, alike. This radiant line from Baby-G features women’s watches with a dive inspired design and resin bands in vibrant neon hues of aqua and lemon yellow, along with a patriotic, red, white and blue-themed style. The watch is great for everyday wear or can be reserved especially for vacationing in the sun-soaked islands and other exotic destinations.

BGA170-2B BGA170-7B2 BGA170-9B
High Resolution Images

The collection showcases three watch models — BGA170-2B (aqua), BGA170-7B2 (red/white/blue) and BGA170-9B (yellow). The Baby-G timepieces are equipped with a novel floating jelly layer index, which adds to the watch’s whimsy and makes it a playful finishing touch to any outfit. Complete with a neon illuminator black light which highlights luminous paint on the hands and face, the watch face glows in dark nights spent under the stars when the light is activated. Whether paired with a preppy put-together look of shorts, sunglasses and an oversized hat during the day or a bright floral print dress and sandals at night, these resort styles are perfect for sporting around summer’s hottest hangouts and happenings.

Not only are these analog/digital timepieces fashionable, they are also the best kept secret for making sure summer’s recreational activities go swimmingly. They are 100M water resistant and shock resistant — completely safe to wear on the beach or lounging by the pool. Other features include: 27-city world time, four daily alarms, stopwatch, countdown timer and 12/24 hour time formats.

"Our Baby-G marine resort collection is fresh and fun, a great watch series for the summer months," said Shigenori Itoh, Chairman and CEO of Casio America. "The BGA170 line nods to the casual, yet dynamic flavor of resort wear with bright, exciting touches perfect for our trendy Baby-G consumer."

Setting sail with a more seasonal approach to the traditional Baby-G line, the marine resort collection offers women a statement style to wear through the warm weather and when they are globe-trotting. Dress up a more minimal ensemble with the aqua and yellow varieties to introduce a pop of color and dimension or anchor a nautical, yachting-appropriate wardrobe with the red, white and blue version!

The Baby-G marine resort collection will be available in June at select Macy’s and Bloomingdales, key jewelers, and fashion boutiques for an MSRP of $120. For additional information on the women’s watches from Baby-G, please visit www.baby-g.com.

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.