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The New Baby-G Large Face Combi Watch
 March 8, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Elizabeth Garcia
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

Tastefully Styled Timekeeping for the Self-Assured

The New Baby-G Large Face Combi Watch

Basel, Switzerland, March 08, 2012 - Add a bit of timeless charm to your wardrobe this spring. Baby-G, the always evolving, fashion-forward brand of watches launches the BGA151 collection for casual elegance that ‘wows!’ In colors of boldly-black or smokin-white, these statement watches are enhanced with gold or silver accents that are surrounded by a complimentary flange of silver or gold. The watches also feature three LCD windows on the dial that show the day of the week, seconds, and mode. The multifunctional watches take inspiration from the latest spring trends and add a feminine edge for a sophisticated, provocative style. The monotone color of black or white will go well with the bold prints or color blocking styles showcasing this season. The new BGA151 will be showcased at BASELWORLD 2012 in Messe Basel, Switzerland, Palace 1 and 2.

BGA151-1B BGA151-7B
BGA151-1B
BGA151-7B

Launching in April 2012, these ladies watches are in line with the latest watch trend of big dials and simple styling. The BGA151 encompasses features such as: shock resistance, 100M water resistance, world time in 29 time zones/27 cities, four daily alarms, 1/100th second stopwatch, countdown time, mute function and 12/24 hour time formats, perfect for any woman’s on-the-go lifestyle!

• BGA151-1B
  Analog-digital combi dial
  Matte black resin band and case
  Analog and Digital Dual time
  Black case with silver accents and silver embellished dial and hands

• BGA151-7B
  Analog-digital combi dial
  White resin band and case
  Analog and Digital Dual time
  White casing with gold accents and sold embellished dial and hands

“Baby-G’s newest introduction, BGA151 features classic, casual elegance with ready to go anywhere features,” said Shigenori Itoh, Chairman & CEO of Casio America. “Baby-G’s core DNA of shock resistance makes these watches uniquely distinctive, yet eye-catching to keep in line with today’s trends of big bold designs.”

These CASIO women's watches will be available in April at Tourneau, select Macy’s stores and fashion boutiques with a MSRP of $110.00. Please visit www.baby-g.com for more information.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.