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The New Baby-G Three Dimensional Dial Watches
 May 14, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Elizabeth Garcia
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com


FOR IMMEDIATE RELEASE

WRIST WEAR THAT POPS!

Introducing the Fashionable Baby-G BGA131 Collection and Video

DOVER, NJ, MAY 14, 2012Black and white are base color pallets in every woman’s wardrobe, which is why the new Baby-G introductions are a must have accessory. The fashion-forward, always-functional brand brings a playful surprise to a classic accessory. The BGA-131 mirrors both sides of an individual’s personality, Black on Black or White on White are appreciated for the more serious side of you, but neon colors show your inner playful side! Pick your shade of black or white styled with a dial that has 3D numbers that transform into a “glow anywhere” illuminated neon face – all at the push of a button.

In stores now, the pop-art inspired watches make keeping track of time fun! The one-of-a-kind watches aren’t only stylish, they pop with features such as shock resistance, 100M water resistance, UV-LED “Neon, Illuminator” light, world time in 29 time zones/27 cities, five daily alarms, 1/100th second stopwatch, countdown timer and a full-auto calendar.

CASIO Baby-G BGA131-1B CASIO Baby-G BGA131-1B CASIO Baby-G BGA131-7B CASIO Baby-G BGA131-7B
BGA131-1B

• Matte black resin band and case
• Matte black POP Up 3D dial
• UV-LED “Neon illuminator” light
• Ring-shaped hour hand and minute hand with die-cut heart

BGA131-7B

• Gloss White resin band and case
• White POP Up 3D dial
• UV-LED “Neon illuminator” light
• Ring-shaped hour hand and Minute hand with die-cut heart

BGA131 Series high resolution images

The 3D timepieces also play a pivotal role in the latest video from Baby-G titled, “Cétait un Rendez-vous,” that follows a girl who curiously takes the roads less traveled through the Parisian streets. In this short film, Baby-G teams up again with one-time collaborator and designer Leah McSweeney of the Leah McSweeney brand and owner of Married to the MOB. The video showcases a girl with the excitement for life and her 3D Baby-G to light the way. Check out the film and light up life in style: http://youtu.be/YfXKj0YW6TI

“Baby-G’s latest watch introduction has been styled to match the lifestyle of young women today.” said Shigenori Itoh, Chairman & CEO of Casio America. “These classic black and white watches are artistic and playful – just like our Baby-G customer!”

The watches will be available in late March at Tourneau, select Macy’s stores and fashion boutiques with a MSRP of $99.00. Please visit www.baby-g.com for more information.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.