The New Digital Age Attire, Baby-G BLX103

 September 7, 2012


Stacey Tropeano / Nicole Giancaspro
Coyne PR
(973) 316-1665

E. Garcia/S. Vander Schans
(973) 361-5400



The New Baby-G BLX103

DOVER, NJ, (September 7, 2012) — Enter a new time zone of fashion with the newest set of Baby-G women’s watches. The Baby-G BLX103 dials on stylish simplicity with a large, silver mirrored face and easy-to-read display. Featured in never out-of-style colors in black or white, each glossy band has a heavy-duty resin band molded to look like links for a work-hard, play-harder attitude.

Excellent functionality with a bit of monochromatic flair, the BLX103 specs encompass moon data, shock resistance, tide graph, 200M water resistance, EL backlight with Flash Alert, world time in 29 time zones/48 cities, two multi-function daily alarms, 1/100th second stopwatch, countdown timer, mute function and 12/24 hour time format.

BLX103-1 BLX103-7
High Resolution Images

Features such as: shock resistance, 100M water resistance, UV Neon Illuminator light, world time in 29 time zones/27 cities, four daily alarms, 1/100th second stopwatch, countdown time, mute function and 12/24 hour time formats pack this feminine timepiece with a punch.

“The BLX103 watch provides sport and fashion-minded women with a timepiece that doesn’t hold them back from their lifestyle,” said Shigenori Itoh, Chairman & CEO of Casio America. “With a contrast of mirrors, metals and multi-functions, this launch epitomizes the Baby-G brand.”

These latest Casio watches will be available in October 2012 at select Macy’s and Bloomingdales stores, key jewelers, and fashion boutiques with an MSRP of $99.00. Please view our Baby-G ladies wrist watch line at for more information.


About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit