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Casio America, Inc.
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CASIO + DANICA MCKELLAR = A WINNING EQUATION
“The Wonder Years” Star to Support Casio PRIZM Calculator
DOVER, NJ (APRIL 25, 2012) — Casio America, Inc. announced today it is partnering with TV star, New York Times bestselling author and internationally-recognized mathematician Danica McKellar in support of the company’s PRIZM calculator. As part of the agreement, McKellar – best known for her role as Winnie Cooper on the TV show “The Wonder Years” – will be featured in a photo and video shoot for the PRIZM calculator along with providing content for use through various social media platforms, including Facebook and Twitter.
“Mathematics is a true passion of mine and I am thrilled to be working with Casio in support of their PRIZM calculator,” said McKellar. “The PRIZM has an amazing color display, and its graphing features are incredibly powerful. Power, smarts, beauty – the whole package; who says “smart” has to be dull?”
Casio’s PRIZM calculator represents the latest innovation in classroom technology and is a next-generation graphing calculator. PRIZM™ includes Casio’s proprietary “Picture Plot*1” technology, which enables users to perform meaningful mathematical equations on top of real-life images, transforming how technology is used in the classroom.
“The Picture Plot feature is awesome,” said McKellar. “I just plotted the parabolic curve of an adorable little flying fish jumping from one fishbowl to another. This feature really hits home the point that math is everywhere – from suspension bridges to seashells to yes, flying fish.”
“We are thrilled that Danica will be representing the Casio brand,” said Andy Zweig, general manager of Casio’s Education Division. “Her unique combination of expertise and passion in mathematics make her a natural fit to serve as a spokesperson.”
McKellar studied mathematics and graduated with highest honors from University of California, Los Angeles (UCLA). She has been honored for her work in mathematics, most notably for her role as co-author of a ground-breaking mathematical physics theorem called The Chayes-McKellar-Winn Theorem.
She has authored three The New York Times bestselling books on the topic of mathematics. Her first book, titled “Math Doesn’t Suck: How to Survive Middle-School Math without Losing Your Mind or Breaking a Nail,” encourages middle school-aged girls to enjoy and succeed at mathematics. Additional books include “Kiss My Math: Showing Pre-Algebra Who’s Boss” and “Hot X: Algebra Exposed!” which are both aimed at girls and helping them to learn pre-algebra and algebra with confidence.
For additional information on Casio’s PRIZM calculator, please visit http://www.casioeducation.com/prizm.
Find Danica on Facebook and Twitter.
*1 As of October 7, 2010, for built-in calculator functions. According to a survey by Casio Computer Co., Ltd.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.