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Update Your Shine with the Latest Baby-G G-LIDE Series
 July 19, 2012

MEDIA INQUIRIES ONLY CONTACT:

Stacey Tropeano
Nicole Giancaspro
Coyne PR
(973) 316-1665
stropeano@coynepr.com
ngiancaspro@coynepr.com

Elizabeth Garcia
Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

UPDATE YOUR SHINE!

Introducing the Latest Baby-G BLX100 G-LIDE Series

DOVER, NJ, July 19, 2011 — As fall arrives, we find it only necessary to update our wardrobe with essential pieces, and your timepiece should be one of them! Baby-G’s series of watches from the G-LIDE collection provides a smooth transition from a season of bright, bold hues to kicking off the fashion new year with a vibrantly, polished look. “Glide” fashionably into fall with the new BLX100 G-LIDE collection, launching in September!

The Baby-G BLX100 G-LIDE series allows you to mix neutral black and whites with opulent shine for a fall fashion frenzy. The glitz and glamour of the gold and purple shimmering details of the watches mixed with the functional black and white resin bands let you dress any outfit up or down this season:

Baby-G G-LIDE BLX100-1B
BLX100-1B - Black glossy case and band with a wide-face, shiny purple dial & LCD
Baby-G G-LIDE BLX100-1C
BLX100-1C - Black glossy case and band with a wide-face, shiny gold dial & black LCD
Baby-G G-LIDE BLX100-7B
BLX100-7B - White glossy case and band with a wide-face, shiny gold dial & LCD

“We are excited to introduce a show-stopping new collection of Baby-G watches for the Fall 2011 season,” said Shigenori Itoh, Chairman & CEO of Casio America. “The BLX100 G-LIDE series mixes the elegance and tradition of gold accessories with the fun and functionality of Baby-G!”

Get the golden touch or go regal with purple accents — no matter which style you choose, each Baby-G G-LIDE model comes fully functional with specs that include shock resistance, 200M water resistance, tide graph, EL backlight, 48-city world time, two multi-function alarms and one snooze alarm, 1/100th second stopwatch, countdown timer, 12/24 hour formats and mute function!

The watches are available at Tourneau, select jewelers and fashion boutiques, with an MSRP of $89. Please visit our collection of Ladies Watches on baby-g.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.