Yahoo Video Search Hosts the First Annual Yammy Awards sponsored by Casio

 July 28, 2005



Celebrity Judges Jenny McCarthy, Kelly Monaco and Pauly Shore
To Choose Winner of First Ever Yammy Award,
To Recognize Best of the Web's Creative, Fun, Compelling Content

Sunnyvale, CA – July 28, 2005 -- Yahoo! Search issued a call for entries today into The Yammys -- the first annual Yahoo! Video Search Awards, sponsored by Casio Inc. The contest aims to find and recognize the type of online video content that continues to make Yahoo! Video Search,, one of the most popular sites on the Web to find interesting, relevant, and fun video content. To enter a video for consideration consumers should visit and search for "The Yammys." Submissions will be accepted beginning today and ending August 17 at midnight. The Yammys Grand Prize winner will receive a red-carpet premiere in their hometown, to showcase their winning video with all their friends and family, along with a plasma TV and DVD player.

Jenny McCarthy, star of UPN's Bad Girls Guide and author of Belly Laughs, a New York Times Best Seller, Kelly Monaco, star on General Hospital and recent winner of ABC's top-rated hit Dancing with the Stars and Pauly Shore, comedic talent and star of new reality show Minding The Store on TBS, will serve as celebrity judges for The Yammys. Categories include Bloopers, Pets, Road Trips, Office Humor, and a catch-all "I Can't Believe It!".

"The Yammy Awards will be the vehicle for recognizing the best new online videos that are increasingly making Yahoo! Video Search a rich video experience," said Lorna Borenstein, vice president and general manager of Yahoo! Search and Yahoo! Personals. "We see so many relevant and interesting videos in Yahoo! Video Search that we created The Yammys as a way to build awareness for creative and compelling online videos."

Casio Inc., the exclusive sponsor of The Yammys, is awarding the 25 semi-finalists and five audience favorites its new Exilim EX-S500, a slim and sleek 5 megapixel camera that can record up to an hour of MPEG 4 video when used with a 1 GB SD memory card*. The camera, slightly bigger than a credit card, and just a half inch thick is the smallest camera of its kind with high quality MPEG 4 movie mode capability. The camera comes in a variety of colors including orange, white and gray, and includes 33 "Best Shot" settings, and anti-shake DSP, for a retail value of $399.99.

Semi-finalists and Audience Voting
The top five videos from each of the five categories will be decided on by Yahoo! and announced as semi-finalists on August 30.

Beginning August 30 through September 12, 2005, consumers can vote for their favorite video from the list of semi-finalists and the top five videos will be prominently displayed on the Yammys website and screened at the grand prize winner's red-carpet premiere.

All 25 semi-finalists will receive a Casio Exilim EX-S500 digital camera, 20 Fandango tickets and a DVD package of celebrated films in each of the five categories. And, consumers that vote for their favorite video will automatically be entered into a sweepstakes offering a chance to win a Casio Exilim EX-S500 digital camera.

Celebrity Judging – Grand Prize Winners
The celebrity judges will choose one Grand Prize-winning video from the 25 semi-finalists and announce the winner on September 19, 2005. In addition to all of the above, the Grand Prize Winner will receive a red carpet premiere of their winning video in their hometown along with a plasma TV and DVD player.

For more information about the contest, or to learn more about contest sponsor Casio Exilim EX-S500 please visit and search for "The Yammys." Or visit

About Yahoo! Video Search
Today, users can discover and view any type of online video from news footage to movie trailers to television clips, including content from mainstream providers such as Buena Vista Pictures, CBS News, Discovery Communications, MTV, Reuters, Scripps Networks, VH1, as well as content from independent publishers. In addition, Yahoo! Video Search offers access to content from the Yahoo! network by including movie trailers from Yahoo! Movies, music videos from Yahoo! Music, and exclusive Yahoo TV video from The Apprentice and The Contender.

* SD card optional and sold separately

About Yahoo!
Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! Search Public Relations
Kathryn Kelly

Amanda Sanyal