Baby-G Takes on Laser Cut Trend

FOR IMMEDIATE RELEASE:

  • BA110PP-2A
  • BA110PP-8A
  • BA110PP-7A

BABY-G TAKES ON LASER CUT TREND
New Collection from Casio Features Perforated Patterns

DOVER, NJ, November 15, 2016 - This fall, infuse your wardrobe with a pop of color and texture with the BABY-G BA110PP series. Launching this month, these new timepieces from Casio America, Inc. feature laser cut-like punctures on the band that make a strong style statement and add visual texture to any look.

Three distinct colorways - violet and pink, cream white, and gray and yellow – provide countless ways to style each watch. The BABY-GBA110PP watches are shock resistant and water resistant up to 100 meters and equipped with world time, LED light, daily alarms, stopwatch and more. With perforation details on the band for extreme breath-ability, these new timepieces make for a versatile, athleisure-inspired accessory.

“The BA110PP collection showcases style elements that are fresh and exciting for both the brand and our dynamic consumer,” said David Johnson, Vice President of Casio’s Timepiece Division. “These timepieces are a perfect complement to an active and trend-driven lifestyle, especially surrounding holiday gifting season.”

Casio’s new BABY-G watches will be available at key jewelers and fashion boutiques, and the G-SHOCK Soho Store. For more information about these women’s analog and digital watches, visit www.baby-g.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.