FOR IMMEDIATE RELEASE:
CASIO BABY-G ANNOUNCES PARTNERSHIP WITH SKATEBOARDER LIZZIE ARMANTO
Timepiece Industry Leader Represents the Future of Female Skateboarding
DOVER, NJ, October 29, 2015 – Casio America, Inc. announces its strategic BABY-G timepiece partnership with Lizzie Armanto, the 22-year-old skateboarding female phenom. Through this partnership, Armanto will inspire girls across the globe with her love and passion for skateboarding and showcase the style and function of Casio’s BABY-G timepieces while participating in skating demonstrations, exhibitions and competitions worldwide.
“Partnering with the BABY-G brand was a natural fit,” said Armanto. “At a young age, I was inspired by the independent skating lifestyle and decided to embrace it as my own. BABY-G’s fashionable style, bright colors and mission to inspire girls everywhere perfectly aligns with my personal style and creative freedom.”
Truly a role model for young women, Armanto is a highly respected and accolated female skateboarder. At only 22 years old, she spent the last four years dominating the women’s skate scene and has been crowned a four-time World Cup Skateboarding Champion and ESPN X-Games Gold Medalist. She skates in style with some of her favorite timepieces from the line, like the dual-display world time BGA-210-7B2, BGA-210-1B models, the sweet military tide graph BGA-180-2B3 model and the cosmic classic BGA-150F-7A model.
“We are thrilled that Lizzie Armanto is partnering with Casio’s BABY-G brand,” said David Johnson, vice president of Casio’s Timepiece division. “Lizzie is independent, passionate and motivational for girls around the world, and perfectly represents the fashionable, functional lifestyle BABY-G offers.”
Casio’s BABY-G timepieces are designed and engineered to be essential for any activity while maintaining the latest fashion styles. With features including water and shock resistance, daily alarms, stopwatch, world time and more, they’re suited for the skateboarder or fashionista as well as the weekend adventurer who enjoys surfing, swimming, site-seeing and more. Casio’s BABY-G series offers colorful, stylish and versatile timepieces with features to keep any girl active and stylish.
For additional information on Casio’s BABY-G series, please visit http://www.baby-g.com/home. For more information on Lizzie Armanto, please visit http://lizziearmanto.com/ and for a video, please visit: https://coynepr.sharefile.com/d-s999c6fea41f40ff8.
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.BABY-G.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.