Casio Expands Edifice Collection with New EFR545 Series of Timepieces

FOR IMMEDIATE RELEASE:

CASIO EXPANDS EDIFICE COLLECTION WITH NEW EFR545
SERIES OF TIMEPIECES

EFR545 Models Enhance Style and Variety of Collection

DOVER, NJ, January 30, 2015– Known for designing timepieces with the ideal combination of style and technology, Casio America, Inc. is excited to announce the availability of its latest EDIFICE timepieces, the EFR545 series. These timepieces reflect a distinct sense of style by providing men with features that are perfect for both professional and weekend lifestyles.

“We are excited to unveil the EFR545 series of timepieces which build on the rich feature set and unique design the EDIFICE Collection is known for,” said David Johnson, Vice President of Casio America, Inc.’s Timepiece Division. “These new additions symbolize Casio’s dedication to providing bold designs to complement the style of any man who wears them.”

The EFR545 series of timepieces are powered by light via Casio’s Tough Solar technology. Their rechargeable battery life is approximately six months on a full charge without further exposure to light. These eco-friendly solar battery-powered timepieces can be charged even in low or fluorescent light, eliminating the need for continuous battery changes.

In addition, Casio’s new EFR545 series of timepieces come equipped with a 1/5th second chronograph, tachymeter, 12/24 hour sub-dial, and are water resistant up to 100 meters and also feature a low battery alert.

Casio’s EFR545 series of timepieces will be available in four stylish designs at select retailers nationwide beginning in February 2015:

  • EFR545SB-7BV: White watch face with black resin band ($150)
  • EFR545BPB-1BV: Black watch face with black resin band and black IP case ($180)
  • EFR545BD-7BV: White watch face with stainless steel band ($180)
  • EFR545SBDB-1BV: Black watch face with stainless steel band and black IP bezel ($190)

For more information on Casio’s EDIFICE Collection, please visit www.Edifice.Casio.com.

EFR545SB-7BV Mens Watch EFR545SBD-7BV Mens Watch EFR545SBDB-1BV Mens Watch EFR545SBPB-1BV Mens Watch
Edifice Watches
High Resolution Images

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About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look.For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.