Casio Expands Edifice Line with Motorsport Inspired Timepiece

FOR IMMEDIATE RELEASE:

EDIFICE MOTORSPORT TIMEPIECE

CASIO EXPANDS EDIFICE LINE WITH MOTORSPORT INSPIRED TIMEPIECE
EQB800 Combines High-Performance, Incredible Design and Smart Features Into a Robust Timekeeping Device

DOVER, NJ, August 24, 2017 – Adding to its expansive line of smartly-designed timepieces, Casio America, . is proud to announce the EQB800 as the newest model in its EDIFICE collection of men’s watches. Inspired by elements found in motorsports, this high-performance timepiece offers a dynamic sporty look in a sophisticated package and features enhanced timekeeping capabilities through smartphone connectivity.

“Our EDIFICE line is an incredibly versatile collection of timepieces and we love being able to innovate and add to its robust offerings with each new model that we introduce,” said David Johnson, Vice President of Casio’s Timepiece Division. “The EQB800 is a practical timepiece and the new Time Attack Recording capability proves to be yet another iteration of how we are always looking at ways to incorporate new features.”

Inspired by Motorsports
Developed based on insights from motorsport racing professionals, the EQB800 features Casio’s new Time Attack Recording which enables the wearer to track their racing times, record target times as well as see a list of their best lap times through a helpful list and graph display. In addition to performance, the timepiece also exudes the style and sophistication of this exciting professional sport. The bold blue stainless steel bezel is set off by the thick, powerful-looking index and hands which also displays the watch’s smartphone connection status and battery level. A dual-coil motor drives retrograde hand movements that express speed like a tachometer while also displaying stopwatch measurement values in 1/20-second increments.

Smart Phone Link
To provide enhanced timekeeping capabilities, the EQB800 can be paired with a smart phone with just a push of a button through Casio’s Mobile Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for up to 300 cities worldwide, even updating with the latest time zone and Daylight Saving Time information. It also has improved accuracy by automatically syncing, via phone, to a time server on the internet four times a day or it can be synced by a one-push reset to ensure ultimate accuracy.

Tough Solar Power
The EQB800 also features Casio’s Tough Solar Power which consists of a solar panel system that converts light to electricity and eliminates the need for battery changes. It can even be charged in low or fluorescent light. After a full-charge and without further exposure to light, the timepiece has a battery life of approximately five months. A special power save feature conserves energy by enabling the timepiece to power down when not exposed to light, which can extend the battery life to nearly two years.

The timepiece is also water resistant up to 100 meters and protected with a scratch resistant mineral crystal. Additional features include a stopwatch, daily alarm, lap memory, Phone Finder, and more.

Casio’s EDIFICE EQB800 will be available nationwide in September for a MSRP of $350 at select jewelry and watch retailers, as well as ShopCasio. For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.