FOR IMMEDIATE RELEASE:
CASIO G-SHOCK ANNOUNCES UNIQUE HEATHERED SERIES
Multi-hued Digital Collection To Debut In March 2015
DOVER, NEW JERSEY, FEBRUARY 23rd 2015 – Casio G-SHOCK welcomes Spring with the debut of their mixed color watch series inspired by heather patterned sportswear. The G-SHOCK Heathered series consist of a seven colorways designed in a vibrant array of colorful hues melded with a heather fabric print that results in an interwoven speckled pattern.
These models are fresh takes on the military tested GDX6900 and come in color blocked Black (GDX6900HT-1), Blue (GDX6900HT-2), Green (GDX6900HT-3), Red (GDX6900HT-4), White (GDX6900HT-7) Grey (GDX6900HT-8) and Yellow (GDX6900HT-9).
But don’t let the colors fool you, these timepieces are built on a solid platform of Shock and 200M Water Resistance, employ Alpha Gel technology and a long-life 10-year battery.Additional functions include an Auto LED (Super Illuminator) Backlight, Flash Alert, 3 Multi-function Alarms, World Time (29TZ /48 Cities + UTC), 1/100th Sec. Stopwatch (24Hr),Countdown Timer (24Hr), 12/24 Hr Formats and Mute Function.
The G-SHOCK Heathered Series will retail for $150.00 USD and be available in March 2015 at the G-SHOCK NYC Soho store, select Macy’s and fashion boutiques.
High Resolution Images
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.