FOR IMMEDIATE RELEASE:
CASIO G-SHOCK MT-G COLLABORATES WITH ROBERT GELLER FOR INAUGURAL MENS FASHION WEEK
Luxury Timepiece MT-G partners with Robert Geller for Spring/Summer 16
DOVER, NEW JERSEY, JULY 14, 2015 – Casio America, Inc. proudly collaborated with Menswear Designer Robert Geller with their most prestigious timepiece collection to date: the MT-G: Metal Twisted G-SHOCK during the inaugural Men’s New York Fashion Week’s Spring/Summer16 Presentation which has placed the G-SHOCK brand into a premium space for the affluent lifestyle consumer.
On Tuesday July 14th, the Casio G-Shock MT-G joined Robert Geller for his acclaimed seasonal presentation; integrated into the runway show with twelve out of 30 models wearing the luxury timepiece. This integration continues to bridge the gap between high-end menswear fashion and the G-SHOCK’s high-end timepieces. Held at Skylight Clarkson Sq, the presentation was witnessed by over 100 media guests, influencers, family and friends. Notables included Joe Jonas and NBA star, Rudy Gay.
In addition to the G-SHOCK MT-G presence on the runway, the G-SHOCK MT-G and Robert Geller collaborated to created limited edition Public Supply Notebook and Pencil sets for the first row. The sets were presented in a limited edition MT-G x Robert Geller tote.
The united take away is the second time the brands have joined forces. During the FW15 season, G-SHOCK MT-G x Robert Geller delivered a behind – the – scenes film leading up to the presentation and a limited edition look book with GQ which hit doors within the June 2015 issue packaging.
Presentation images enclosed: https://www.sendthisfile.com/dYGs3V1cAaMzttZsG1fbC5d9
High Resolution Images
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.