FOR IMMEDIATE RELEASE:
CASIO G-SHOCK EXPANDS LUXURY OFFERINGS WITH MT-G GPS HYBRID BASEL SPECIAL LIMITED EDITIONS
AND MASTER OF G BLACK X GOLD COLLECTION
Winter Releases set forth premier series of style and timepieces for December 2015
Dover, NJ, December 23rd, 2015 Casio G-SHOCK delivers the latest addition to the expanding elevated offerings from the brand this winter in two categories: a triple threat, eye-catching Master of G Black & Gold series and two new Basel Special Limited Editions, the MTGG1000BS-1A - Aged IP and the MTGG1000GB-1A - DLC.
The three timepieces within the Master of G Black x Gold series include the GRAVITYMASTER GPW1000GB-1A, MUDMASTER GWG1000GB-1A, and GULFMASTER GWN1000GB-1A. All models offer a large bezel and watch face but each is strategically designed for the discerning consumer.
All three models feature unparalleled shock resistance, 200M water resistance, World Time, countdown timer, daily alarm and day/date display.
In addition to the above, The GPW1000GB-1A timepiece- priced at $1,000USD- includes added features including GPS Atomic Solar Hybrid technology, latitude indicator, 1/20th Sec. stopwatch, airplane mode, full auto LED (Super Illuminator) light in a 56.0mm case.
The GWG1000GB-1A offered for $800USD includes a new Mud-Resistant structure, Triple Sensor technology (for measuring direction, altitude, barometric pressure and temperature), 1/100th second stopwatch,, full auto double LED (super illuminator) lights, Neo-Brite luminous hands & markers, and 5 daily alarms, all in a 56.1mm case.
The GWN1000GB-1A offered at $550USD also features Triple Sensor technology but adds a barometric pressure alarm to alert of sudden drops in air pressure as well as tide indicator and moon age data. Full auto double LED (super illuminator) lights, 1/100th second stopwatch, and 12/24 Hr formats round out the watch’s capabilities all within a 55.8mm case
Each model within this striking series showcases the toughness and durability that G-SHOCK is recognized for paired with a tasteful appearance.
Hand assembled in the Yamagata factory in Japan, the newest additions to the MT-G watch family showcase the latest high torque ‘dual core’ motor enabling a quick hand motion both clockwise and anti-clockwise. Timekeeping is captured using a GPS Atomic Solar Hybrid feature that combines GPS satellite radio wave reception with Multi-Band 6 radio waves, powered by Tough Solar technology. Triple G Resist (Shock Resistance, Vibration Resistance and Centrifugal Force Resistance) is achieved by a new shock absorbing core guard structure, comprised of a framework linking the bezel and case back, allowing the module to “float”. This shock absorbing structure was modeled after a leaf spring of a car.
The MTGG1000BS-1A and the MTGG1000GB-1A both feature sapphire glass with anti-reflective coating for superior scratch resistance and clarity and a Panel Composite Band made of solid stainless steel & Fine Resin for a light weight, comfortable wear while maintain high durability and the solid feel of metal
The MTGG1000GB-1A - DLC has a diamond-like carbon coating that creates the perfect finished look. This timepiece is durable and attractive.
The timepieces have key G-SHOCK features showcasing the toughness of the watch- latitude indicator, airplane mode, World time (27 Cities, 40 Time Zones+UTC), LED (Super Illuminator), Neo-Brite luminous hands, daily alarm, stopwatch (24Hr), countdown timer (24Hr), Day/Date display and a 54.7mm case
The MTGG1000BS-1A will be available this December 2015 retailing for $2,000 USD through select department stores, fashion boutiques, key jewelers and the G-SHOCK NYC Soho store and the MTGG1000GB-1A will be retailing for $1,900 USD in January 2016.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.