Casio G-SHOCK Expands MUDMASTER For Spring 2016

FOR IMMEDIATE RELEASE:

GG1000 Series

CASIO G-SHOCK EXPANDS MUDMASTER FOR SPRING 2016
Two New Models Features Twin Sensor Capabilities

Dover, NJ, March 31, 2016 - Casio America, Inc. is proud to announce two new additions to the G-SHOCK Mudmaster line-up for Spring 2016.

Designed for absolute defense against disaster, both the GG1000-1A3 and the GG1000-1A5 offer protection from mud and other natural elements with the exclusive mud-resist gasket. The GG1000-1A3 is designed with an army green urethane band while the GG1000-1A5 is featured in desert tan.

In addition to G-SHOCK’s central absolute toughness, this series delivers advanced features including the Twin Sensor technology of built-in compass and thermometer.

Both models include Shock Resistance, 200M Water Resistance, Digital Compass / w/Bearing Memory, Thermometer, Auto LED Light (Super Illuminator), World Time (31TZ / 48 Cities + UTC), 4 Daily Alarms & 1 SNZ, 1/100th Sec. Stopwatch (24Hr), Countdown Timer (60Min), 12/24hr Format with a case size of 55.3mm.

The Casio G-SHOCK Mudmaster will be available this May at the G-SHOCK NYC Soho store, select Macy’s and fashion boutiques. The series will retail the GG1000-1A3 and the GG1000-1A5 at $320 USD.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.In 2013, G-SHOCK celebrated their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.