FOR IMMEDIATE RELEASE:
CASIO G-SHOCK PARTNERS WITH FUTURA ON THIRD COLLABORATION RELEASE
Legendary American Graffiti Artist Futura and G-SHOCK team up once again for Limited Edition Collection
Dover, NJ, May 18, 2016 - In commemoration of their third collaboration launch with G-SHOCK, esteemed watchmakers Casio G-SHOCK and legendary American Graffiti Artist Futura release the GDX6900FTR-1 timepiece.
Futura gained fame in the 1970s and 1980s, as one of the pioneering innovators of graffiti. Alongside his contemporaries such as Basquiat, Haring, Dondi, and Scharf, Futura's work has been venerated for its explosive style and powerful expression. Today, his career has evolved to produce highly collectible fine art and commercial collaborations with partners such as The Clash, the Men's US World Cup Soccer team, LeBron James, the United Nations, (RED), and Converse.
Featuring original artwork by the legendary Brooklyn-based artist, the limited edition GDX6900FTR-1 comes designed with Futura’s iconic signature and acclaimed atomic pattern.
Special technical features include Shock Resistance, 200M Water Resistance, Auto LED (Super Illuminator) Backlight, Flash Alert, 2 Multi-Function Alarms and 1 Snooze Alarm, World Time (29 Time Zones / 48 Cities + UTC), 1/100th Sec. Stopwatch (24Hr), Countdown Timer (24Hr), 12/24 HR Formats, Mute Function, 10 Year Battery and a case size of 53.9mm.
The G-SHOCK x FUTURA timepiece - GDX6900FTR-1 - will retail for $180 USD and will be available globally beginning June 1st, 2016 at the G-SHOCK NYC SoHo store, www.gshock.com, and select Macy’s and fashion boutiques.
For the launch of the new G-SHOCK x FUTURA timepiece, a video was created to showcase the versatility of the watch. Take a look: bit.ly/xFUTURA .
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.In 2013, G-SHOCK celebrated their 30th anniversary.For more information, visit www.GSHOCK.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
Futura (American, b. 1955), alias of Leonard McGurr, is a world-renowned artist currently living and working in New York. As a pioneer within the canon of graffiti, Futura is closely associated with New York’s enigmatic street art movement of the 1980s. Originally known as Futura 2000, he has advanced his career in recent years as creator of powerful, abstract expressionist works on canvas; his artistry is revered for its transcendent ability to interrelate the genres of street, commercial and fine art. For more information, please follow Futura on Instagram at @futuradosmil or contact Iconoclast Artist Management (www.icnclst.com) his commercial representation firm based in NYC, LA, and Tokyo.