FOR IMMEDIATE RELEASE:
CASIO G-SHOCK S SERIES ANNOUNCES MILITARY COLLECTION FOR SPRING 2016
Dover, NJ, March 8, 2016 - Casio America, Inc. announces the launch of its Spring 2016 collection for the S Series brand - the Military Collection. The five-piece S Series Military Collection is available in three two-tone colorways - Blue with Rose gold, Olive with Rose Gold, White with Gold, and two monochromatic colorways - ash grey, and white. The Military Collection draws inspiration from this seasons runway trends, and easily complements the modern woman’s day-to-night attire.
“The Military collection for the S Series line embodies the toughness the G-SHOCK brand is known for,” said David Johnson, Vice President of Timepiece Division Casio North America. “The matte coloring and slender band elevates the S Series toughness into the fashion space.”
The S Series line uplifts the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting watches as a sporty fashion accessory.
The S-Series Military Collection embraces the features usually associated with G-SHOCK. Each timepiece is equipped with an auto LED light with afterglow, 4 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, 48-city world time with 29 time zones and are shock resistant, magnetic resistant and water resistant to 200M.
The S Series collections are available globally, and are carried at Nordstroms, Macy's, select department stores and fashion boutiques, as well as G-SHOCK NYC Soho store, and online at www.gshock.com/s_series. Price point is $130.00.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.