Casio Introduces New Pro Trek Timepiece

FOR IMMEDIATE RELEASE:

PRG600Y-1

CASIO INTRODUCES NEW PRO TREK TIMEPIECE
PRG600Y-1 Combines Rugged Design with Uncompromising Functionality

DOVER, NJ, November 17, 2016 - This fall, Casio America, Inc. is expanding its rugged and versatile PRO TREK line of outdoor timepieces with the PRG600Y-1. Outfitted with Casio’s next-generation Triple Sensor Version 3 Technology, and Tough Solar Power, the PRG600Y-1 is a must-have accessory for outdoor enthusiasts.

“With Fall in full swing, more people will begin spending time outside to hike, camp, fish, rock climb and more,” said David Johnson, vice president of Casio’s Timepiece Division. “The new PRG600Y-1 offers outdoor enthusiasts analog & digital versatility in a rugged, neutral design, while also providing a comprehensive feature-set built to endure life’s most exciting adventures.”

The PRG600Y-1 features Casio’s Triple Sensor Version 3 Technology which includes a direction sensor for compass readings, pressure sensor for altimeter/barometer readings and a thermo sensor. It is also low-temperature resistant up -10°C / 14°F and water resistant up to 100 meters.

With Casio’s Tough Solar Power technology, the PRG600Y-1 eliminates the need for battery changes. After a full-charge, the timepiece has a battery life of approximately seven months without further exposure to light and can be charged even in low or fluorescent light. The timepiece also has a special Power Save feature that allows it to power down when not exposed to light for a certain period of time, helping to further conserve energy.

Designed with a soft black silicone band called Dura Soft, an oversized stainless steel bezel and Earth-inspired colors, the PRG600Y-1 looks great with casual wear and feels comfortable on the wrist. In addition, it features three-dimensional index marks and broad hour and minute hands for optimum visibility, with large numerals at the 12, 3, and 9 o’clock positions. Other features include 29-city world time + UTC, five daily alarms, full auto double LED lights with afterglow and more!

The PRG600Y-1 is available now at select jewelers and retailers nationwide for an MSRP of $320. For additional information on Casio’s PRO TREK series, please visit www.ProTrek.Casio.com.

About PRO TREK

PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.ProTrek.Casio.com.

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.