Casio Presents New Timepieces at Baselworld 2017

FOR IMMEDIATE RELEASE:

CASIO PRESENTS NEW TIMEPIECES AT BASELWORLD 2017
Models Feature Advanced Technology and New Styles Across Popular Collections Including G-SHOCK, EDIFICE, and BABY-G

MESSE BASEL, SWITZERLAND, March 22, 2017 -Today, Casio America, Inc. announces several new timepieces across the company’s popular brands including G-SHOCK, BABY-G and EDIFICE. Adding to their increasing portfolio of high-performance and tough timepieces, Casio’s latest models will be on display at Baselworld from March 23-25 at the Casio booth located in Hall 1.1 B67, B71.

“Our new timepieces highlight Casio’s focus on durability and style paired with connected technologies,” said David Johnson, Vice President of Casio’s Timepiece Division. “Casio continues to innovate with exciting designs and our new releases this year prove to be both tough and forward thinking.”

New product highlights include:

G-SHOCK GSTS310D
As part of Casio’s Baselworld exhibition, various G-SHOCK models will be on display, including the latest men’s G-STEEL model, the GSTS310D-1A This new addition to the popular men’s line boasts a stainless steel band and bezel with a black face, a 1.4mm smaller case design, and is capable of self-charging via sunlight – ensuring the stable operation of various energy-hungry functions through Tough Solar technology. The GSTS310D-1A is also equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, in addition to a full-auto double LED light, neo-brite luminous hands, world time, 5 daily alarms, 1/100th second stopwatch, a countdown timer and hand retract feature in a 49.3mm case.

EDIFICE EQB501
Designed with a 3D dial, speed indicator and tachymeter etched bezel, Casio’s new EDIFICE EQB501 embodies the look and feel of speed. With a brushed and polished stainless steel 44.4mm case, the new EDIFICE timepiece is water resistant up to 100 meters and protected with a scratch resistant mineral crystal. The EQB501 can connect to a smartphone with just one push of a button through Casio’s Smart Phone Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for over 300 cities worldwide, even correcting for Daylight Saving Time if needed. The timepiece also automatically syncs the time four times a day or can be synced by the push of a button. Additional features include a stopwatch, daily alarm, Phone Finder and more. Casio’s EDIFICE EQB501 will be available in April 2017 at select jewelers and retailers nationwide.

BABY-G BGA240
Designed with the urban runner in mind, the BGA240 serves as a sleek, stylish complement to an activewear wardrobe. The perforated band provides ultimate breathability and an added case back protector lends extra comfort for extended wear on long runs. This analog-digital hybrid is equipped with essential features including shock and 100 meter water resistance, an auto LED light, 1/100thsecond stopwatch with 60-lap memory, countdown timer, 2 daily and 1 snooze alarm as well a 12/24-hour time formats in a stylish 42.6mm case. The series is available in four distinct colorways – black with lime face detail, black with white face detail, pink with white face detail and white with black face detail.

Casio's new EDIFICE, BABY-G and G-SHOCK watches will be sold in continental Europe, the UK, North America, South America, China, Hong Kong, South Korea and other Asian locations, the Middle East, Africa and Oceania.

For more information on the new Casio timepieces, visit Casio America, Inc..

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.