FOR IMMEDIATE RELEASE:
CASIO RAISES THE BAR AT SUMMER NAMM 2017
Casio’s Full Portfolio of Electronic Musical Instruments Will Be on Display
NASHVILLE, TN, July 13, 2017 - Casio America, Inc., a leading manufacturer of electronic musical instruments, is showcasing its expansive lineup of digital keyboards and pianos at Summer NAMM 2017, including the brand new AP-270, PX-770 and PX-870, the newest models in its industry leading Celviano and Privia digital piano lines. These digital pianos, along with Casio’s full portfolio, will be on display in the company’s booth (#431) from July 13-15 at Music City Center in Nashville, TN.
“Casio is thrilled to head to Nashville once again to showcase its latest digital pianos from an ever-expanding portfolio,” said Stephen Schmidt, Vice President of Casio’s Electronic Musical Instruments Division. “Whether music enthusiasts are looking for a contemporary styled Privia digital piano or the elegant look and feel of the Celviano, Casio provides instruments that make it easy for users to embrace their love of music through ground-breaking technology and innovative design.”
New Celviano and Privia Digital Pianos
Casio’s new Celviano AP-270 and Privia PX-770 and PX-870 digital pianos boast a redesigned cabinet with all of the controls located on the side panel. These new models are equipped with an 88-key Tri-Sensor Scaled Hammer Action Keyboard with simulated ebony and ivory textured keys to reproduce the touch feeling of an acoustic piano while the scaled weighted action keyboard provides the depth and integrity of an acoustic piano. They also also offer improved grand piano tones with damper resonance, Concert Play with 10 songs, three pedals, USB MIDI, two-track recording for beginners and advanced musicians alike. In September, the AP-270 (MSRP: $1,049.99), PX-770 (MSRP: $699.99) and the PX-870 (MSRP: $999.99) will all be available at select music dealers nationwide.
Casio’s latest Portable CTK-3500 and CTK-2550, and Key Lighting LK-265 and LK-190 keyboards are outfitted with Casio’s Voice Fingering Guide and Step-up Lesson System which enable beginners to learn built-in songs, phase-by-phase, at their own individual pace. With the LCD display, consumers can learn both music notation and correct hand positioning, while Casio’s innovative Scoring System evaluates performance so users can track their progress. With the Key Lighting keyboards, players can also practice with the help of the lighted 61-key piano keyboard making learning both fun and entertaining. In addition, all of these new keyboards feature Casio’s exciting new Dance Music Mode, which divides the piano keyboard into different instrument sections like drums, bass, and more. The CTK-3500 (MSRP:$199.99), CTK-2550 (MSRP$: 169.99), LK-265 (MSRP: $259.99), and LK-190 (MSRP: $129.99) keyboards are available now at select music dealers nationwide.
Chordana Play App
The new CTK-2550, CTK-3500 and LK-265 can also connect to Casio’s Chordana Play app - a free music app that enables people who have no experience playing an electronic keyboard to have fun, while also helping seasoned keyboard players expand their repertoires. The app can automatically play 50 songs, from pop to classical and more and is expandable through MIDI files that can be downloaded from the interent. As the song plays, the app displays the correct keyboard position for both hands in real time in the piano roll window. Users can also play by touching the virtual keyboard which also offers lesson and scoring functions. The CTK-2550, CTK-3500 and LK-265 connects directly to the app using a standard 1/8” stereo cable between an iOS or Android device and the keyboard. Casio’s Chordana Play app is available for free in the App Store and on Google Play.
To learn more about Casio’s full portfolio of electronic musical instruments, please visit www.CasioMusicGear.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.