FOR IMMEDIATE RELEASE:
CASIO TACKLES THE GREAT OUTDOORS WITH NEW PRO TREK TIMEPIECE
PRO TREK PRG300 Features New Color Design Options, Smaller Face and Cutting-Edge Technology
DOVER, NJ, July 16, 2015 – Casio America, Inc. is excited to announce the latest addition to its widely popular outdoor activity PRO TREK line – the PRG300. This rugged timepiece is smaller in size compared to other PRO TREK models and comes equipped with Casio’s innovative Triple Sensor Version 3 Technology, Tough Solar Power and more, making it an essential tool for outdoor enthusiasts.
“At Casio, we are constantly working to develop state-of-the-art timepieces that meet the wants and needs of our outdoor community,” said David Johnson, vice president of Casio’s Timepiece Division. “Thanks to a smaller watch face and a variety of new color options, like camouflage, the PRG300 is the culmination of versatility and style for the ultimate outdoorsmen.”
The PRO TREK PRG300 offers Casio’s Triple Sensor Technology, which provides outdoor enthusiasts with more accurate data readings to help navigate through any adventure. The timepiece includes a direction sensor and pressure sensor for compass capabilities as well as altimeter/barometer readings enabling the user to effortlessly check–and record–all the needed information on outdoor conditions. Furthermore, with Casio’s Tough Solar Power technology, users can charge the timepiece in low or fluorescent light, eliminating the need for continuous battery replacement. It will also power down when not exposed to light for a certain period of time, thus conserving energy.
In addition, the PRG300 also sports the following features:
- 100M Water Resistance
- Low Temperature Resistance (-10C/14F)
- Sunrise & Sunset Data
- World Time (48 cities + UTC)
- Full Auto EL Backlight with Afterglow
- 4 Daily Alarms
- 1/10-Second Stopwatch
- Countdown Timer
- 12/24 Hour Formats
- Power Saving Function
The PRO TREK PRG300 is available now for a MSRP of $250 at select jewelers and retailers nationwide. It is available in three different color options including: a black bezel with a black resin band and blue accents; a black bezel with a black resin band and yellow accents; and a white bezel with a white resin band and black accents. Beginning in August, this timepiece will also be available in a green and red camouflage design for a MSRP of $280.
For additional information on Casio’s PRO TREK series of timepieces, please visit www.ProTrek.Casio.com.
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About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.