FOR IMMEDIATE RELEASE:
CASIO TIMEPIECES PROVIDE ESSENTIAL FEATURES FOR ACTIVE OUTDOOR LIVING
DURING NATIONAL PHYSICAL FITNESS & SPORTS MONTH
Casio’s Rugged PRO TREK PRW3510Y-1 and WSD-F10 Smart Outdoor Watch are Ideal for Fitness and Sports Enthusiasts
DOVER, NJ, May 19, 2016 - National Physical Fitness and Sports Month takes place each May and it aims to raise awareness of the importance of active living. Casio America, Inc. has a wide range of timepieces that make it easy for consumers to get the most out of their workouts, and this year, Casio is encouraging consumers to take their workouts outside with its latest introductions. Casio’s PRO TREK PRW3510Y-1 and WSD-F10 Smart Outdoor Watch are must-have tools for fitness and sports-related activities outside such as hiking, running, cycling, and more.
“Casio is dedicated to helping consumers find their way to a fun and more active lifestyle, and there is no better time than National Physical Fitness and Sports Month to get up, get moving and enjoy the warmer weather,” said David Johnson, vice president of Casio’s Timepiece Division. “With features including compass readings, pressure sensors, water resistance, and much more, Casio’s PRW3510Y-1 and WSD-F10 are great tools to help consumers power through any sport or activity they choose.”
PRO TREK PRW3510Y-1
Perfect for outdoor activities, the PRW3510Y-1 is water resistant up to 200 meters enabling enthusiasts to take their adventures to new heights - and depths. The PRW3510Y-1 also features Casio’s Triple Sensor Version 3 Technology which includes a direction sensor for compass readings, pressure sensor for altimeter/barometer readings and a thermo sensor. To keep users informed of any sudden pressure swings, the watch also includes a pressure trend graph and alarm. With Casio’s Tough Solar Power technology, the PRW3510Y-1 eliminates the need for battery changes. After a full-charge, the timepiece has a battery life of approximately seven months without further exposure to light and a special Power Save feature that allows the timepiece to power down when not exposed to light for a certain period of time, helping to further conserve energy.
WSD-F10 Smart Outdoor Watch
Outdoor adventures will never be the same with Casio’s new WSD-F10 . Powered by AndroidWear™, the WSD-F10 boasts water resistance up to 50 meters and is tested to military standard specifications to ensure it can withstand a variety of rugged activities. The new watch comes equipped with a wide range of useful apps and features that are perfect for a tech-savvy fitness or outdoor enthusiast. Users can check direction, altitude, atmospheric pressure, sunrise and sunset times, tide graphs and activity graphs, and more. They can also tap into apps such as email alert, weather, maps, voice search and more to help them stay connected while navigating the outdoors. Additionally, users can load their own apps to expand the feature set for alternative activities.
Casio’s PRO TREK PRW3510Y-1 is available now at select jewelers and retailers nationwide for a MSRP of $320, and the WSD-F10 Smart Outdoor Watch is available in red, green, black, and orange online on Amazon, Google Store™, REI and ShopCasio for a MSRP of $500. For more information on Casio’s full portfolio of timepieces, please visit www.Casio.com.
About PRO TREK PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
*Android Wear and Google Store are trademarks of Google Inc.