Casio Unveils Summer-Inspired Baby-G Timepieces

FOR IMMEDIATE RELEASE:

Casio Unveils Summer-Inspired Baby-G Timepieces
New Gradient Watch Combining Fashion and Function Launches This Month

DOVER, NJ, July 18, 2017 -Make a splash with your accessories this season with the latest from Casio America, Inc.! Taking inspiration from the gradient colors of the coast, the new BA110 Summer Gradation series features a translucent “jelly” look with ombré color shading across the band and eye-catching metallic face detail.

The BA110JM-1A “Black Ocean” model features a smoky gray gradation, while the BA110JM-2A Blue Hawaii” comes in a crystalline ocean blue. This analog-digital watch is equipped with shock- and water-resistance up to 100 meters, an LED backlight, world time, daily alarms, stopwatch and countdown timer capabilities, and 12/24 hour formats.

“The water- and shock-resistance of our timepieces make them an ideal accessory for summer styling,” said Dave Johnson, Vice President of Casio’s Timepiece Division. “With the BA110JM series, we wanted to embrace that sensibility and draw on outdoor landscapes to create a truly unique new look for Baby-G.”

Casio’s new BABY-G watches retail for $150 and will be available at select jewelers and shopcasio.com. For more information about these women’s analog-digital watches, visit www.baby-g.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.