FOR IMMEDIATE RELEASE:
CASIO’S EDIFICE TIMEPIECES HELP WORLD TRAVELERS ‘FALL BACK’
EDIFICE Models Offer Timekeeping Technology that Automatically Updates for Daylight Saving Time
DOVER NJ, October 30, 2015 – Daylight Saving Time (DST) ends on the first Sunday of November each year, and on Sunday, November 1 at 1:59:59 a.m., in complying areas across the country everyone will receive an extra hour in their day. Whether going on a trip overseas or across town, Casio America, Inc., has a variety of timepieces, like the latest EDIFICE EQB-500 which offers Casio’s Mobile Link Technology, to help consumers - and especially business travelers – stay in sync with the time change.
“At Casio, we know our consumers are constantly on the go, and they need a timepiece to keep up with their busy pace - whether it’s taking a red-eye coast to coast or jet-setting overseas,” said David Johnson, Vice President of Casio’s Timepiece Division. “With the EDIFICE EQB-500, we make adjusting for Daylight Saving Time or switching time zones a seamless process so consumers don’t miss a beat.”
In addition to automatically adjusting for Daylight Saving Time, Casio’s Mobile Link Technology allows the EQB-500 and other Bluetooth® enabled Edifice Timepieces to connect to a smartphone with just one push of a button. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for over 300 cities worldwide. Users also have the capability to switch out the specified home time and world time with the press of a button, as well as correct alarms and other time settings. Other key features include:
- Casio’s Tough Solar Power
- Phone finder function
- Water resistance up to 100 meters
- Power save feature
The EQB-500 ($380) and other Bluetooth® enabled Edifice watches are available now at select retailers nationwide. For more information on Casio’s EDIFICE Collection, please visit www.Edifice.Casio.com.
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.