Casio’s Rugged Pro Trek Timepieces Are Essential Tools For Outdoor Activities This Spring

FOR IMMEDIATE RELEASE:

CASIO’S RUGGED PRO TREK TIMEPIECES ARE ESSENTIAL TOOLS FOR OUTDOOR ACTIVITIES THIS SPRING
PRO TREK Series Boasts Triple Sensor Version 3 Technology, Tough Solar Power and Water Resistance

Dover, NJ, March 31, 2016 - Spring is here and Casio America, Inc. is encouraging consumers to take advantage of the warm weather by participating in all of the activities that the great outdoors has to offer. From fishing and camping to hiking and trail runs, Casio’s popular PRO TREK series of timepieces is durable, versatile, and stylishly packed with a variety of features essential for any outdoor adventure this spring.

“Casio knows its consumers are always on the move, looking for their next adventure, and there is no better time than spring to venture out or take up a new hobby,” said David Johnson, Vice President of Casio’s Timepiece Division. “Whether it is running, fishing, or hiking, Casio’s PRO TREK timepieces are designed with features geared for the great outdoors so that users - either seasoned enthusiasts or casual hobbyists - can tackle their spring adventures with ease.”

Product highlights include:

PRG300-1A9 Mens Watch

PRO TREK PRG300
The PRO TREK PRG300 offers Casio’s Triple Sensor Version 3 Technology, which provides outdoor enthusiasts with more accurate data readings to help navigate through any adventure. The timepiece includes a direction sensor and pressure sensor for compass capabilities as well as altimeter/barometer readings enabling the user to effortlessly check-and-record-all the needed information on outdoor conditions. Furthermore, with Casio’s Tough Solar Power technology, users can charge the timepiece in low or fluorescent light, eliminating the need for continuous battery replacement. It will also power down when not exposed to light for a certain period of time, thus conserving energy.

The PRG300 is available now at select retailers nationwide for $250 in three different color options including: a black bezel with a black resin band and blue accents; a black bezel with a black resin band and yellow accents; and a white bezel with a white resin band and black accents. It is also available in a green and red camouflage design for a MSRP of $280.

PRG3500-1 Mens Watch

PRO TREK PRW3500
Based on Casio’s PRW3000, which has a digital display and is water resistant up to 100 meters, the 200 meter water resistance found in the PRG3500 allows outdoor enthusiasts to take their adventures to new heights- and depths. Like its predecessor, the PRW3500 boasts Triple Sensor Version 3 Technology and Multi-Band 6 Atomic Timekeeping technology, which alleviates concerns about changing the time for Daylight Saving Time or leap years. This timepiece automatically synchronizes with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user’s home city setting. In addition, the PRW3500 can be operated easily even if the user is wearing gloves, thanks to its large buttons, non-slip surfaces and a register ring that has been shaped for easy gripping.

Casio’s PRW300 is available now at select retailers nationwide in three different color options including: a silver bezel with black resin band (MRSP: $300), orange bezel with orange resin band (MSRP: $320), and black bezel with titanium band (MSRP: $450).

For additional information on Casio’s PRO TREK series of timepieces, please visit www.ProTrek.Casio.com.

About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.