FOR IMMEDIATE RELEASE:
G-SHOCK ANNOUNCES EXPANSION OF TWO-TONE LAYERED BAND SERIES
Three New Watches Feature G-SHOCK’s Heritage Black and Red Colors
DOVER, NJ, October 12, 2016 - Today, Casio G-SHOCK reveals the expansion of its two-tone layered band series, with the addition of three new watches that boast G-SHOCK’s heritage black and red colors. All three watches feature a black case with red accents and red inside band. The three distinct models, representing an array of case shape designs, include the DW5600HR-1, the iconic square case and digital display, the XL GA110HR-1A and asymmetric GA400HR-1A, both of which feature a bold, multi-layered analogue-digital dial design.
Each watch comes equipped with standard G-SHOCK technology, including 200M Water Resistance, Shock Resistance, stopwatch and countdown timer. The DW5600HR-1 features a Multi-Function Alarm and EL Backlight in a 42.8mm classic square case. The GA110HR-1A includes Magnetic Resistance, World Time with 29 time zones that include 48 cities + UTC, 4 Daily Alarms and a Speed Indicator, in a 51.2mm case size. The GA400HR-1A features World Time with 31 time zones that include 48 cities +UTC, 5 Daily Alarms, and a unique rotary crown switch in a 51.9mm case.
The DW5600HR-1 will retail for $99 USD, the GA110HR-1A for $120 USD and the GA400HR-1A for $130 USD. All will be available for purchase beginning November 2016 at standard G-SHOCK retailers, including select Macy’s, G-SHOCK.com, and the G-SHOCK NYC SoHo store
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.