G-SHOCK Announces Stylish Watches For The Holidays

FOR IMMEDIATE RELEASE:

G-SHOCK ANNOUNCES STYLISH WATCHES FOR THE HOLIDAYS
Popular Timepieces for Everyone on Your List This Season

DOVER, NJ, October 31, 2016 - With the holiday season just around the corner, Casio G-SHOCK makes the task of shopping for gifts easy with stylish watches for men and women. Whether you’re looking to treat yourself or a loved one this season, G-SHOCK’s popular selections include the G-STEEL, MUDMASTER GG1000 and brand new GA700 watches for men, as well as the S Series Vivid Color and Dark Metallic Collections for women.

All holiday picks can be purchased at standard G-SHOCK retailers, including select Macy’s, www.gshock.com, and the G-SHOCK NYC SoHo store, and include standard features like 200M Water Resistance, Shock Resistance, Magnetic Resistance, a bright LED Light, Stopwatch and 4 Daily Alarms.

For the Sporty Youth
A new front button and round case design inspired by skateboard wheels and urban street sports, the GA700 will be available starting November 3, 2016. The front button, located at six o’clock, offers convenient control of the Full Auto Super Illuminator LED Light and 3D bold hands feature prominently on the face. The GA700 comes in three colorways, including black with red accents (GA700-1A), all black (GA700-1B) and red with black accents (GA700-4A) and retails for $99.

For the Urban Adventurer
Equipped with Twin Sensor technology including Digital Compass and Thermometer as well as a mud-resistant gasket to protect from the elements, the GG1000 MUDMASTER offers style and tools for urban adventurers and outdoorsmen alike. Classic models feature an army green (GG1000-1A3) or desert tan (GG1000-1A5) urethane band. A vintage gold and black colorway was just introduced this fall (GG1000GB-1A) and is the perfect accessory for when you’re dressed in your holiday best. The GG1000 retails for $320.

For the Refined Gentleman
The newest edition to the G-STEEL collection, the GSTS110D-1A9 will be available starting in November, featuring a black and gold face, complemented by luminous, bold hands, and a stainless steel bezel and band. The model boasts Tough Solar capability, which extends battery life up to eight months. Embodying a look of elevated streetwear, the G-STEEL collection appeals to those seeking G-SHOCK’s legendary performance and technology standards in a metal timepiece. The G-STEEL GSTS110D-1A9 retails for $350.

For the Stylish & Active Woman
The G-SHOCK S Series is designed for fashion forward women living an active lifestyle. Utilizing G-SHOCK technology, including Shock Resistance and 200M Water Resistance, these watches are perfect for athleisure wear but also transition seamlessly to work or evening. G-SHOCK recently introduced the Vivid Color and Dark Metallic Collections that both retail for $130.

The S Series Vivid Color Collection features four new shades that add bright pops of color to winter workouts. Now available in various vibrant hues, the collection includes bright blue (GMAS110VC-2A), turquoise (GMAS110VC-3A), neon pink (GMAS110VC-4A) and bright yellow (GMAS110VC-9A), adding distinctive color to any women’s athleisure look.

The S Series Dark Metallic Collection features an understated metallic sheen that adds a bit of glam to any ensemble, and can easily carry into the holidays to pair with a favorite party look. Available in rich colors perfect for fall, the collection includes dark navy (GMAS110MC-2A), evergreen (GMAS110MC-3A) and burgundy (GMAS110MC-6A).

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.