FOR IMMEDIATE RELEASE:
G-SHOCK LAUNCHES FOURTH MAHARISHI COLLABORATION WATCH
Limited Edition MUDMASTER Features British Bonsai Forest Camouflage Print
DOVER, NJ, November 4, 2016 - Today Casio G-SHOCK announces its fourth collaboration with UK-based pacifist military design brand Maharishi. Inspired by the beauty and strength found in natural elements, the new limited edition MUDMASTER GWG1000MH-1A timepiece features Maharishi’s British Bonsai Forest print in a new stretched Camouflage variant, complemented by bright orange luminous indicators on the face.
Reminiscent of the spiraling and interlocking patterns found in wood grain, British Bonsai sees a graphic update to the traditional camouflage pattern, integrating manipulated shapes to create a ‘stretch’ variant, the overall effect reminding us that camouflage is rooted in nature. A considered development, as the elongated graphics are well suited for a watch strap.
A video has been created to celebrate the latest collaboration and showcase the design of the limited edition timepiece, which you can watch at http://bit.ly/G-SHOCK-Maharishi.
The GWG1000MH-1A boasts an atmospheric pressure sensor (altimeter/barometer), temperature sensor (thermometer), and magnetic sensor for compass readings, part of G-SHOCK’sTriple Sensor technology, as well as Multiband 6 technology, which allows for the most accurate timekeeping. The timepiece also features Tough Solar power, and a shadow dispersing solar panel dial, which enables high-capacity solar-charging.
The new Maharishi collaboration timepiece contains all the features that makes G-SHOCK the leader in Absolute Toughness, including a structure that is Mud, Shock and Vibration Resistant, 200M Water Resistant, Full Auto Double LED Lights, World Time with 29 time zones that include 29 cities + UTC, 4 Daily Alarms and 1 Snooze Alarm, 1/100th second Stopwatch, Countdown Timer, 12/24 Hour Formats, and a day and date display, all in a 56.1mm case.
The GWG1000MH-1A retails for $850 USD and is currently available for online pre-order at www.maharishistore.com and will hit shelves in December at the G-SHOCK NYC SoHo store, select Macy’s, select fashion boutiques, and www.gshock.com/.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.