G-SHOCK Reveals New Aged Rose Gold IP Gravitymaster

FOR IMMEDIATE RELEASE:

GPW1000RG-1A

G-SHOCK REVEALS NEW AGED ROSE GOLD IP GRAVITYMASTER
New Color with Ion Plating Gives Gravitymaster Vintage-Inspired Luxury Upgrade

DOVER, NJ, January 20, 2017 - Today, Casio G-SHOCK unveils a new GRAVITYMASTER model featuring an aged rose gold case design with distinct ion plating treatment. The GPW1000RG-1A represents the latest rose gold color scheme addition to the Master of G line.

The rose gold bezel, crown, back cover, buttons, band ring and buckle feature a distinctive texture created by an aging process, which lends an element of vintage-inspiration to the elegant coloring. Ion plating treatment adds increased scratch-resistance for unmatched toughness. The inside of the band, the second hand, and embedded coloring of the button at 4 o'clock are bright red, reflecting G-SHOCK’s heritage brand color.

As with previous GPW1000 models, this timepiece boasts latitude indicator, plus GPS Hybrid Wave Ceptor technology, which combines Multiband 6 capabilities, and Tough Solar capacity for the most precise timekeeping anywhere in the world. An airplane mode function also simplifies the task of disabling and re-enabling signal emission from the watch, as varying conditions will require. The watch also features a carbon fiber insert band, the Sapphire crystal and Triple G Resist construction for advanced G-SHOCK toughness.

Additionally, the GPW1000RG-1A comes equipped with all standard G-SHOCK technology, including 200M water resistance, a LED Light with a Super Illuminator, shock resistance, World Time, a daily alarms, a Full Auto calendar, 1/20-second Stopwatch, 12/24hr formats, and a countdown timer.

The GPW1000RG-1A will retail for $1,000 USD beginning in February 2017 at selected jewelers, selected Macy’s, shopcasio.com , and the G-SHOCK Soho Store.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.