G-SHOCK Unveils New Urban Sports-Inspired Watch

FOR IMMEDIATE RELEASE:

  • GA500-1A4
  • GA500-1A4
  • GA500-1A4

G-SHOCK UNVEILS NEW URBAN SPORTS-INSPIRED WATCH
New Timepiece Will Be Available In Three Colorways and Sold Exclusively Online

Dover, NJ, September 20, 2016 - Today, Casio G-SHOCK announces the debut of the GA500, a brand new model featuring a unique round case shape that will be sold exclusively online starting this October. Inspired by urban sports, the design of the new watch is modeled after a bike wheel. It features a bold, round face with multi-dimensional hands and is made with a new resin molding technology that reflects a road bike dial-and-wheel motif.

The GA500 watches are the first CASIO digital-analog models equipped with large front buttons at six o’clock, which activates the stopwatch with one touch. The watch also boasts a retrograde second hand with a dual coil motor, a digital minute LCD display, and slanted buttons for minimal interference. The GA500 comes in three colorways including all black (GA500-1A), white with black accents (GA500-7A), and black with red accents (GA500-1A4).

In addition, the GA500 is equipped with standard G-SHOCK technology, including 200M Water Resistance and Shock Resistance. The series also features a LED Light to increase visibility, as well as World Time with 31 time zones that includes 48 cities + UTC, 4 Daily Alarms, 1/10th second stopwatch with a target time alert, 1/10th second countdown timer, and a hand retract function, all in a 48.9mm case.

The GA500-1A, GA500-1A4 and GA500-7A will retail for $140 USD beginning in October 2016, and will be available for purchase online Macy’s, shopcasio.com, and the G-SHOCK Soho Store.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.