FOR IMMEDIATE RELEASE:
GET READY FOR SPRING WITH CASIO TIMEPIECES
EDIFICE, PRO TREK and Vintage Timepieces Complement Any Lifestyle
DOVER, NJ, February 24, 2017 - As the winter season fades away and spring is on the horizon, Casio America, Inc. is spotlighting key timepieces that are perfect for the warmer weather. Whether consumers are traveling, enjoying the outdoor weather, or looking for ways to update their wardrobe, Casio has something for everyone.
“When it comes to selecting a timepiece this spring, there can be a number of things to consider, which is why Casio has a wide range of options that appeal to so many different activities and interests,” said David Johnson, Vice President of Casio’s Timepiece Division. “Our PRO TREK line is incredibly durable for the outdoors while our EDIFICE line is feature-rich and elegant for travelers. And of course, our Vintage line of timepieces is a classic option that never goes out of style.”
Tough and Durable
Casio’s rugged and versatile PRG600Y-1 is the latest addition to the PRO TREK line and is a must-have accessory for outdoor enthusiasts looking to take advantage of the warmer weather this spring. The PRO TREK PRG600Y-1 features Casio’s Triple Sensor Version 3 Technology which includes a direction sensor for compass readings, pressure sensor for altimeter/barometer readings and a thermo sensor. It is also low-temperature resistant up to -10°C /14°F and water resistant up to 100 meters. Additionally, with Casio’s Tough Solar Power technology, the PRG600Y-1 eliminates the need for battery changes. After a full-charge, the timepiece has a battery life of approximately seven months without further exposure to light and can be charged even in low or fluorescent light. The timepiece also has a special Power Save feature that allows it to power down when not exposed to light for a certain period of time, helping to further conserve energy.
Designed with a soft black silicone band called Dura Soft, an oversized stainless steel bezel and Earth-inspired colors, the PRG600Y-1 looks great with casual wear and feels comfortable on the wrist. In addition, it features three-dimensional index marks and broad hour and minute hands for optimum visibility, with large numerals at the 12, 3, and 9 o’clock positions. Other features include 29-city world time + UTC, five daily alarms, full auto double LED lights with afterglow and more!
Featuring Casio’s Smartphone Link capability, both the EDIFICE ECB500, and ECB600 make it easy to navigate seasonal and time zone changes whether at home or traveling. The timepiece pairs with the wearer’s smartphone with the simple press of the dedicated Bluetooth® connection button. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the ECB500, EQB600, and other Bluetooth® enabled EDIFICE timepieces can access the correct time for the current location and for over 300 cities worldwide. Users also have the capability to swap their specified home time and world time with the press of a button, as well as update alarms and other time settings, including automatic adjustments for Daylight Saving Time.
Additionally, Casio’s Tough Solar Power technology keeps these timepieces going by enabling the wearer to charge it in low or fluorescent light, eliminating the need for continuous battery replacement.
Casio’s Vintage collection of timepieces enhances simplistic style with classic lines and a timeless design that is sure to be a staple for any wardrobe. Featuring stainless steel bands in different metallic colors, these timepieces offer a range of styles to meet any fashion palate. Models range in color combinations from gold and black, rose gold, silver, and even camo patterned. Each of these classic timepieces come equipped with Casio’s LED-lit display face, which lights up the dial face from behind, a countdown timer and a 1/10th second stopwatch. The timepieces also feature a daily alarm, hourly time signal, and an auto-calendar, making them a necessity for anyone looking to add a retro flare to their outfit of the day.
For additional information on Casio’s collection of timepieces, please visit www.Casio.com.
About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.