G-SHOCK Expands G-STEEL Collection With Seven New Timepieces

FOR IMMEDIATE RELEASE:

Fall 2016 G-STEEL Collection

G-SHOCK EXPANDS G-STEEL COLLECTION WITH SEVEN NEW TIMEPIECES
New Models Feature Solar Capabilities and Unique Band Combinations

Dover, NJ, August 31, 2016 - Today, Casio G-SHOCK announces the expansion of the G-STEEL collection with seven new models, including two timepieces with tough solar capabilities, and five featuring a unique 3-D complex dial.

The latest additions to the collection include the solar-powered GSTS110BD-1B and GSTS100G-1B, featuring a unique power-saving function which extends battery life up to 8 months without further exposure to light. The GSTS110BD-1B features a black IP solid stainless steel band, and the GSTS100G-1B features a black resin band. Additional new models include the GST210B-1A9 and GST210B-7A , which feature resin bands; the GST210M-1A and GST210M-4A, which offer mixed color bands; and GST210GD-1A, which boasts a gold IP stainless steel band. Each of the five models also offers a unique 3-D complex dial with a rotating disc mode indicator and 3-hand analog format.

As with the entire G-STEEL line, the latest models provide the absolute toughness G-SHOCK is known for, while providing attractive & refined design. Featuring G-STEEL’s trusted layer guard structure for a deeper dimension of shock resistance, each timepiece provides outstanding shock resistance while delivering the hard, sleek beauty of metal.

Each of the new models also boast G-SHOCK technology,, including 200M Water Resistance and Shock Resistance, bright LED Light, World Time with 31 time zones that include 48 cities + UTC, 4 Daily Alarms and 1 Snooze, 1/100th second Stopwatch, Countdown Timer, and 12/24 Hour Formats, all in a 52.4 mm case.

Tough Solar GSTS100G-1B retailing for $280 USD and GSTS110BD-1B retailing for $450 USD are available now. GST210B-1A9 and GST210B-7A retailing for $320 USD, GST210M-1A and GST210M-4A retailing for $330 USD and GST210GD-1A retailing for $450 USD will be available beginning in September. All of the new timepieces are available at the G-SHOCK NYC SoHo store, select Macy’s, select fashion boutiques, and www.gshock.com.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.