G-SHOCK Launches New Black Out Series of Tactical Watches

FOR IMMEDIATE RELEASE:

G-SHOCK LAUNCHES NEW BLACK OUT SERIES OF TACTICAL WATCHES
Series Features 4 Watches That Offer Rugged Capabilities For Any Situation

Dover, NJ, July 29, 2016 Casio G-SHOCK announces the launch of the Black Out series – a set of four watches that deliver absolute toughness and a stealth look. Designed with military and tactical persons in mind, each of the four watches features a reverse LCD display (black face with white indicators) so as to not ruin night vision or give away the position of the user, in addition to rounded cases help to avoid catching on clothing.


The Black Out Series includes the DW6900BB-1, which features an EL Backlight, Flash Alert, and a Multi-Function Alarm in a 50.0mm case size. The GX56BB-1 is equipped with Self-Charging Tough Solar Power, Full Auto EL Backlight, World Time (48 Cities + UTC), 4 Daily Alarms plus a mute function. The G100BB-1A offers an Anti Magnetic structure, Neo Bright luminous hands and a smaller case size of 47.8mm. The AW591BB-1A is equipped with Auto LED Backlight Light, 4 Daily Alarms, Auto Calendar, Neo Bright and World Time

All four models are equipped with standard G-SHOCK features important to those working in tactical roles under harsh conditions including Shock Resistance, 200M Water Resistance, Countdown Timer, Stopwatch and both 12 hour and 24 Hour Military Time Formats.

The full series will be available this August. The DW6900BB-1, available exclusively at Tilly’s, will retail for $99 USD. The G100BB-1A and AW591BB-1A will retail for $99 USD, while the GX56BB-1 will retail for $150 USD, and each will be available at the G-SHOCK NYC SoHo store, Macy’s, select retailers and www.gshock.com.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.