FOR IMMEDIATE RELEASE:
G-SHOCK RELEASES NEW VIDEO FEATURING LOBSTERMAN MIKE BURNS PUTTING THE MASTER OF G GULFMASTER TO THE TEST
Sixth generation lobsterman and former Marine Michael Richard Burns explores the utility and absolute toughness of the Master of G GULFMASTER watch
Dover, NJ, July 29, 2016 Casio G-SHOCK has enlisted the help of sixth generation lobsterman and former Marine Mike Burns to demonstrate the durability and utility of the Master of G GULFMASTER (GN1000) in a new video that debuts today at www.gshock.com. The video showcases a day in the life of Burns and how GN1000 features like Twin Sensor technology, including Compass and Thermometer, plus 200M Water Resistance, are crucial to working in the extreme conditions he encounters at sea.
As a lobster fisherman, Burns has a demanding schedule that’s reinforced by more than 20 years of military service in the Marine Corps - he rises early every morning and returns home long after the sun has set. In the video, cameras follow Burns throughout his grueling daily routine catching lobsters off the coast of Maine, highlighting the tools he uses to persevere. The Master of G GULFMASTER is an essential part of his toolkit, with features like 200M Water Resistance for grabbing lobsters out of buckets of hot and icy water, Compass to orient the ship, and Tide Indicator to optimize timing for collection, all of which help him ensure a successful harvest.
The GN1000 timepiece comes equipped with Shock Resistance, 200M Water Resistance, World Time (29 Time Zones / 29 Cities + UTC), 4 Daily Alarms, 1 Snooze Alarm, 1/100th Sec. Stopwatch (60Mn), Countdown Timer (60Mn), 12/24 Hr Formats, Mute Function and a Case Size of 53.4mm. Special features include Twin Sensor technology, Digital Compass and Thermometer, as well as Tide Indicator and Moon Data. All this technology coupled with Neo-Brite hands/markers and full auto super illuminator LED light make this timepiece a true seafaring tool for easy reading and clear direction to those on their voyages.
The Master of G GULFMASTER (GN1000) retails for $300 and is available for purchase at G-SHOCK NYC Soho, select department stores, fashion boutiques, key jewelers, and online at www.gshock.com.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.