FOR IMMEDIATE RELEASE:
HIT THE GROUND RUNNING WITH BABY-G
Casio Unveils New Runners’ Styles
DOVER, NJ, March 7, 2017 - With warmer temperatures on the horizon, gear up for all of the outdoor adventures spring has to offer with the latest release from Casio America, Inc. Launching this month, the BG6903 runner’s watch proves an essential addition to any athletic ensemble. Whether she’s hitting the pavement for a run in the rain or diving in to the pool for water sports, these new timepieces are the ultimate accessory for the girl on the move.
Three on-trend colorways – vibrant blue, black with lime accents and clear with blue accents – give a fresh update to the classic Baby-G jelly look for a versatile piece that pairs perfectly with an active wardrobe and lifestyle. Designed to be a workout companion in all conditions, the BG6903 watches are shock-resistant and water-resistant up to 200 meters and fully equipped with features like a countdown timer, 60 lap memory, a 1/100th second stopwatch and daily alarms.
“We know that our consumers want accessories that complement an active and fast-paced lifestyle,” said Dave Johnson, Vice President of Casio’s Timepiece Division. “The new BG6903 watches offer a bright, fashion-forward look with our trademark functionality and durability.”
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.