Keep Calm This School Season With Casio

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KEEP CALM THIS SCHOOL SEASON WITH CASIO
Casio’s Lineup of Blue Accessories Help Students Stay Relaxed

DOVER, NJ, October 28, 2016 - The new school year is in full swing, and between getting to class, studying for exams, and extracurricular activities, it’s not surprising that students may feel added pressure to balance it all. According to a study on the psychological properties of colors done by Colour Affects, the color blue has soothing properties, stimulates clear thoughts, calms the mind and aids in concentration 1 so one way students can relieve stress is by surrounding themselves with this serene color. Casio America, Inc. is here to help ease student’s minds with their various blue accessories like the G-SHOCK GA100L-2A, the BABY-G BGA190BC-2B and BA110GA-8A and the fx-9750GIIBU graphing calculator.

“Casio recognizes the stress that can come from students trying to excel in the classroom while also maintaining their life outside of school, which is why we want to provide them with products that can add to a soothing environment,” said Yuji Sasajima, CEO of Casio America, Inc. “Casio’s various blue timepieces and calculators offer advanced features and capabilities that are not only practical but will also help add a touch of soothing color to a student’s workspace and attire.”

G-SHOCK
The G-SHOCK GA100L-2A is part of the Military Colored Layered Band Series and features a deep blue resin band, accented with a red interior. It is armed with a speed indicator, 1/1000th second stopwatch is magnetic resistant and has the approximate battery life of two years. The shock resistant GA100L-2A also features Casio’s well-known auto LED light with afterglow, 200 meter water resistance, world time, four daily alarms and one snooze alarm. This tough blue timepiece would be the perfect calming accessory for any student looking to get outside and relax for a MSRP of $99.00.

BABY-G
The BGA190BC-2B brings together the perfect blend of clean design and functionality for the student on the go. The soothing baby blue shade adds effortless order to a busy day, and the versatile look transitions well from class to a sporty workout outfit to a night out. For a little extra sparkle, the pale blue BA110GA-8A with rose gold accents is another ideal accessory to set the tone for a tranquil day. Rose gold accents infuse the laid-back and practical look with subtle glamour. With a MSRP of $120, both timepieces are equipped with shock and water resistance, world time, and daily alarm and countdown timer features, making these accessories all the more ideal for wherever the day may take you.

Graphing Calculator
Casio’s fx-9750GIIBU blue graphing calculator offers all of the features necessary for students in middle school, high school and even college. Its icon-based menu is easy to navigate and adds to the overall intuitive usability with easy access to functions for a variety of common tasks. The fx-9750GIIBU also offers USB connectivity, nine new probability functions as well as pie charts and bar graph features. In addition, the fx-9750GIIBU has a fast processing speed, for quicker calculations and enhanced overall performance, making any student’s homework easier and less stressful. The fx-9750GIIBU is available for a MSRP of $49.99.

For additional information on Casio’s full portfolio of products, please visit www.Casio.com .

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com .

About BABY-G
Casio’s ladies timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold and tough. Empowered with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms, stopwatch and more. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations the most recent including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. In 2014, Baby-G will celebrate its 20th anniversary. For additional information on Casio’s Baby-G line of timepieces, please visit: www.baby-g.com .

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up. www.gshock.com .

1. Psychological Properties Of Colours.” http://www.colour-affects.co.uk/psychological-properties-of-colours .