New Casio EDIFICE Timepiece Automatically Updates For Daylight Saving Time

FOR IMMEDIATE RELEASE:


NEW CASIO EDIFICE TIMEPIECE AUTOMATICALLY UPDATES FOR DAYLIGHT SAVING TIME
Elegant and Stylish EDIFICE EQB700 is Also Ideal for Frequent Travelers

DOVER, NJ, November 3, 2016 - Just in time for the end of Daylight Saving Time (DST) on Sunday, November 6th at 2:00 am, Casio America, Inc. has introduced the new EDIFICE EQB700 timepiece. With its elegant design, dual dial display, and smartphone link capability, the EQB700 makes it easy to navigate seasonal and time zone changes whether at home or traveling.

“This fall, as consumers are celebrating holidays and preparing for the upcoming shopping season, we recognize that there is an opportunity to provide a timepiece that will keep them on schedule now and throughout the year,” said David Johnson, Vice President of Casio’s Timepiece Division. “Our new EDIFICE EQB700 is the ideal choice for any busy gentleman looking to stay on track with his appointments, especially with the approaching Daylight Saving Time change. It also eliminates any confusion about time changes when traveling since it will automatically update based on the wearer’s location.”

Smartphone Link Connectivity
Featuring Casio’s Smartphone Link capability, the EQB700 pairs with the wearer’s smartphone with the simple press of the dedicated Bluetooth® connection button. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the EQB700 and other Bluetooth® enabled EDIFICE Timepieces can access the correct time for the current location and for over 300 cities worldwide. Users also have the capability to swap their specified home time and world time with the press of a button, as well as update alarms and other time settings, including automatic adjustments for Daylight Saving Time.

Additionally, the CASIO WATCH+ app includes a phone finder function which enables the timepiece to help the wearer find a lost or misplaced device by emitting a sound to help find its location, even if the phone is on silent.

Stylish and Functional Design
Featuring a stainless steel band and a curved crystal glass watch face, the EQB700 provides a comfortable fit and an elegant look with a slim profile of 11.2mm. A three dimensional World Time Dial near the 8 o'clock position displays the current time in a second location, while battery indicator between 10 and 11 o'clock displays the current battery status at a glance. A third dial, near the 3 o'clock position, is driven by a dual-coil motor to move a special large hand that indicates the day of the week. The EQB700 is also water resistant up to 100 meters. Plus, Casio’s Tough Solar Power keeps the timepiece going by enabling the wearer to charge it in low or fluorescent light, eliminating the need for continuous battery replacement.

Casio’s EDIFICE EQB700 is available at select jewelry and watch retailers nationwide this November for a MSRP of $380.

For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.