New Casio Pro Trek Timepiece Offers Enhanced Features For Outdoor Enthusiasts

FOR IMMEDIATE RELEASE:

PRO TREK PRW3510Y-1

NEW CASIO PRO TREK TIMEPIECE OFFERS ENHANCED FEATURES FOR OUTDOOR ENTHUSIASTS
Casio PRO TREK PRW3510Y-1 Features STN LCD Display and Triple Sensor Version 3 Technology

Dover, NJ, April 20, 2016 - This spring, Casio America, Inc. is expanding its rugged and versatile PRO TREK line of outdoor timepieces. The PRW3510Y-1 is the first PRO TREK watch to feature a super-twisted nematic (STN) LCD display plus Casio’s next-generation Triple Sensor Version 3 Technology, and Tough Solar Power, making it a must-have accessory for outdoor enthusiasts.

“When it comes to designing timepieces, we never cease to look for ways to innovate our watches for even the most advanced adventure-seeking consumers whether they are surfing, diving, kayaking or rafting,” said David Johnson, vice president of Casio’s Timepiece Division. “With the features found on the PRW3510Y-1, enthusiasts can trust that this is an excellent timepiece to enhance their outdoor activities.”

Designed with a digital STN LCD, which requires less power than other LCDs, the PRW3510Y-1 offers great visibility in highly bright or dark environments and has a full auto LED backlight which illuminates in the dark with just a tilt of the wrist. With a silicone strap, the fit and feel has been improved, and the PRW3510Y-1 also features a bold stainless steel rotary bezel which can be positioned to help keep track of current and intended bearings.

To truly round out the features that are perfect for outdoor activities, the PRW3510Y-1 is water resistant up to 200 meters allowing enthusiasts to take their adventures to new heights - and depths. The PRW3510Y-1 also features Casio’s Triple Sensor Version 3 Technology which includes a direction sensor for compass readings, pressure sensor for altimeter/barometer readings and a thermo sensor. The watch also includes a pressure trend graph and alarm to keep users informed of any sudden pressure swings that might otherwise be overlooked. The timepiece also enables the user to effortlessly check - and record - all the needed information on outdoor conditions.

With Casio’s Tough Solar Power technology, the PRW3510Y-1 eliminates the need for battery changes. After a full-charge, the timepiece has a battery life of approximately seven months without further exposure to light and a special Power Save feature that allows the timepiece to power down when not exposed to light for a certain period of time, helping to further conserve energy. This solar battery-powered timepiece can be charged even in low or fluorescent light.

The PRW3510Y-1 is available now at select jewelers and retailers nationwide for an MSRP of $320. For additional information on Casio’s PRO TREK series, please visit www.ProTrek.Casio.com.

About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.ProTrek.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.