FOR IMMEDIATE RELEASE:
SPRING FORWARD WITH CASIO’S LATEST TIMEPIECES
EDIFICE EQB-510 and PRO TREK PRW-6000SYT-1 Offer Timekeeping Technology
that Automatically Updates for Daylight Saving Time
Dover, NJ, March 10, 2016 - Daylight Saving Time (DST) starts on Sunday, March 13 at 1:59:59 a.m. in complying areas across the country which means everyone will lose an hour in their day. Whether preparing for a trip overseas or just an outdoor adventure, Casio America, Inc. has a variety of timepieces, like the latest EDIFICE EQB-510 with Mobile Link Technology and PRO TREK PRW-6000SYT-1 with Multi-Band 6 Atomic Timekeeping, that help consumers stay one step ahead of the time change.
“Living in a digital age, we understand the need to provide our consumers with timepieces that not only fit into their on-the-go lifestyles, but also those that make tasks like changing the time more convenient,” said David Johnson, Vice President of Casio’s Timepiece Division. “With our newest EDIFICE and PRO TREK timepieces, we make adjusting for Daylight Saving Time or switching time zones a seamless process so consumers don’t miss a beat.”
In addition to automatically adjusting for Daylight Saving Time, Casio’s Mobile Link Technology allows the EQB-510 and other Bluetooth® enabled EDIFICE Timepieces to connect to a smartphone with just one push of a button. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for over 300 cities worldwide. Users also have the capability to swap their specified home time and world time with the press of a button, as well as update alarms and other time settings.
PRO TREK PRW-6000SYT-1
Equipped with Casio’s Multi-Band 6 Atomic Timekeeping technology, the PRW-6000SYT-1 alleviates concerns about adjusting for Daylight Saving Time or leap years. This timepiece automatically synchronizes with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user’s home city setting to ensure the correct time. Furthermore, with Casio’s Tough Solar Power technology, users can charge the timepiece in low or fluorescent light, eliminating the need for continuous battery replacement.
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.
About PRO TREK
PRO TREK is a line of men’s watches designed and engineered to make them essential pieces of outdoor gear including Tough Solar Power, Triple Sensor Technology (i.e. altimeter/barometer, digital compass and thermometer), low temperature and water resistance, daily alarms, a stopwatch, and more. Whether individuals enjoy hiking, camping, mountain biking or hunting, Casio’s PRO TREK collection offers rugged, stylish and versatile timepieces for men with features that enhance any outdoor experience. For additional information on Casio’s PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.