Sprint into Spring with Color!

FOR IMMEDIATE RELEASE:

SPRINT INTO SPRING WITH COLOR!

New Baby-G BG6903 Collection for Runners

Dover, NJ, March 31, 2015 – This spring, make your way to the finish line with the new BG6903 Collection from Baby-G just in time for the color run season! This ideal runner’s timepiece paves the way with three colorful watch models seamlessly designed for women of all strides, from leisurely walkers to marathon runners.

The BG6903-3, BG6903-4B and BG6903-7C watch models come in three color-bursting combinations: green, pink and white, each with a white face. The watches feature the latest timepiece technology sure to complement any runner with fashion and function each step of the race. These unique models feature a 60 lap memory and 1/100th second, 100 hour stopwatch, as well as an outstanding 7-year battery life. Perfect for trekking through paint splashes, these watches are shock and 200 meter water resistant, while offering an EL backlight, 24 hour countdown timer, two multi-function alarms and dual time. Talk about a perfect running partner!

“Baby-G is dedicated to designing timepieces with the latest technology and trends in mind,” said Dave Johnson, Vice President of Casio’s Timepiece Division. “The BG6903 collection offers a functional running companion for active women looking to get the most out of their accessory-wear.”

The BG903 collection is currently available at select Macy's and Bloomingdales stores, key jewelers, and fashion boutiques with an MSRP for $99.00. For more information about these women’s digital watches, visit www.baby-g.com.

GA310-2A Mens Watch GA310-4A Mens Watch GA310-1A Mens Watch

BG6903 Collection
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About Baby-G

Casio’s female timepiece brand, Baby-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, Baby-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s Baby-G line of timepieces, please visit www.Baby-G.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.