Stylish Casio EDIFICE EQB500 And EQB600 Timepieces Now Available At Fred Meyer Jewelers

FOR IMMEDIATE RELEASE:

EQB500 and EQB600

STYLISH CASIO EDIFICE EQB500 AND EQB600 TIMEPIECES NOW AVAILABLE AT FRED MEYER JEWELERS
Elegant, Stylish and Practical Solutions Meet Consumers’ On-The-Go Needs

DOVER, NJ, November 21, 2016 - Casio America, Inc. is excited to announce its elegant and stylish EDIFICE EQB500 and EQB600 men’s connected timepieces are now available at all Fred Meyer Jewelers and Littman Jewelers nationwide. These all-encompassing timepiece features cutting edge technology and adds the essential combination of bold design and functionality to any man’s daily life. Engineered with a Smart Phone Link, Tough Solar Power and water resistance up to 100 meters, Casio’s EQB500 and EQB600 are the ideal accessories for a boardroom meeting or a relaxing day at home.

“This holiday season, we know that consumers will be looking for incredible gifts for their friends and loved ones and many will turn to their trusted local jeweler,” said David Johnson, Vice President of Casio’s Timepiece Division. “Casio’s EQB500 and EQB600 feature bold and functional designs with cutting-edge technology and we are so proud to announce to shoppers that these elegant timepieces will be available in their area at Fred Meyer Jewelers and Littman Jewelers.”

Rich Feature-Set and Unique Design
The EQB500 and EQB600 are stylish, yet practical solutions that meet the needs for a consumer’s busy lifestyle.

This EQB600’s main dial displays the Home Time (the time and date of the user’s current home city), while the inset dome-shaped dial displays the current time zone in the selected World Time city in a 24-hour format over a world map. This 3D globe dial, installed at the 3 o’clock position, rotates once a day in time with Earth's rotation, with a small round hand indicating the time zone of the selected World Time city. The EQB600 has a high-torque dual-coil motor that provides the power to drive the 3D globe dial. While reproducing an image of the earth’s rotation on the dial, it changes settings with smooth movements.

A dual layered bezel of stainless steel and aluminum along with a 3D dial with discernible edges is mounted on a metal case. Beauty communicating an overflow of strength and intelligence is compressed in its simple confident styling. In addition to the 3D globe, there are molded 3D time indicators combining straight and curved lines which have been produced in molds made using Yamagata CASIO’s micro-fabrication technologies. A slanted surface representing a curve has been modeled to emphasize the dial’s appearance of depth.

The EQB500 features advanced functionality and is combined with a modern style that is ideal for any man’s professional or weekend lifestyle. Whether he is traveling domestically or abroad, the EQB500 is sure to keep him on pace. Highly dimensional shaping composed of straight edges was used to create a sharply defined index with dramatic edge. A keen-edged dial in a tough, rugged 45mm stainless steel metal case combines to create a simply elegant and highly functional design. The EQB500 also features a mode dial combined with a speedometer at the 4 o’clock position. The speed calculated from the stopwatch measurement is displayed brilliantly using a design that evokes the speedometers in cars. In watch mode, it shows the weekday. The EQB500D-1A features green accents, while the EQB500DB-2A features a blue IP bezel, both on a bold 3D dial.

Bluetooth® SMART connection button
Both the EQB500 and EQB600 can connect to a smartphone with just a push of a button through Casio’s Mobile Link Technology. A dedicated Bluetooth® connection button is installed at the 8 o’clock position. Built large for easy operation, it is identified by a Bluetooth® mark on top. Linking to a smartphone is a very simple operation. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watches can access the correct time in its current location and for over 300 cities worldwide, even correcting for Daylight Saving Time if needed. Users also have the capability to swap the specified home time and world time with the press of a button, as well as correct alarms and other time settings. Additionally, the phone finder function provides the ability to help find a lost device by connecting to it and having it emit a sound to help find its location, even if the phone is on silent.

Tough Solar Power
The EQB500 and EQB600 also feature Casio’s Tough Solar Power which eliminates the need for battery changes. After a full-charge and without further exposure to light, the timepieces have a battery life of approximately seven months. The timepieces also have a special power save feature that enable them to power down when not exposed to light for a certain period of time which helps to further conserve energy. These eco-friendly, solar battery-powered timepieces can be charged even in low or fluorescent light.

This holiday season, Casio’s EDIFICE EQB500D-1A (MSRP $380), EQB500DB-2A (MSRP$410) and EQB600 (MSRP $400) are available at Fred Meyer Jewelers locations and Littman Jewelers locations nationwide.

For additional information on Casio’s EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.

About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.