The Ultimate Minimalist Accessory

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THE ULTIMATE MINIMALIST ACCESORY
Baby-G Introduces Military-Inspired New Series

DOVER, NJ, May 2, 2017 - Let clean lines and understated design take over this season with the newest launch from Casio Baby-G, the BGD560CU. Drawing on a crisp, military-inspired aesthetic, this digital watch with a rectangular face is a fresh and functional complement to any sleek, athletic look. This versatile piece can be dressed down with printed leggings and vibrant sneakers for a morning workout class or paired with your favorite city streetwear for an edgier, street-style ensemble.

Launching this month, the watch is available in two colorways – the bold yellow pops as an eye-catching statement piece, while the white can be easily styled for a streamlined everyday accessory. The BGD560CU is complete with technical features like shock-resistance and 200M water resistance, an EL backlight with Afterglow, world time, daily alarms, a countdown timer and stopwatch capabilities.

“The new BGD560CU takes inspiration from the look and feel of vintage digital timepieces,” said David Johnson, Vice President of Casio’s Timepiece Division. “The simple, geometric style makes for a sporty addition to any accessory collection.”

Casio’s new BABY-G watches will be available at select fashion boutiques and shopcasio.com. For more information about these women’s digital watches, visit www.baby-g.com.

About BABY-G
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.