FOR IMMEDIATE RELEASE:
TIMEPIECES MAKE A SPLASH THIS SUMMER
Casio Releases New Water Resistant Styles for the Season
Dover, NJ, June 1, 2016 - Bring on the waves! As the summer kicks off, Casio America, Inc. introduces eye-catching timepieces for men and women that embody both style and function, as the weather warms and the water calls. Fit for an early morning run on the beach, an afternoon of relaxation in the pool or a high octane hike, these water-friendly timepieces are the perfect wrist companion for any summertime activity.
“Our consumers are looking for all-in-one watches that are effortlessly wearable and durable, especially for the summer,” said David Johnson, Vice President of Casio’s Timepiece Division. “These Summer 2016 timepieces give the active consumer the ultimate in functionality allowing them to take part in any outdoor water activity with style and confidence.”
Casio’s summer timepieces include two standout collections for water-loving, adventure-seeking, men and women including:
The new BABY-G BGA185 series is perfect for women who love to dabble in summer activities. The stylish yet sporty timepieces are perfect for the girl on-the-go looking for a fun vibrant style that can be worn on any adventure. Available in four variations - peachy-pinklime green, baby blue and classic white - each is just the right pop of color for any summer ensemble! Water resistant up to 100M and complete with stopwatch and LED backlight capability, these styles are just the right fit whether you’re going for an unexpected dip in the pool or catching some waves in the summer surf. Casio’s BABY-G watches are available at select Macy’s and Bloomingdale’s stores, key jewelers and fashion boutiques with a MSRP of $120. For more information about these women’s digital watches, visit www.baby-g.com.
FIT FOR THE OUTDOORS
Casio’s WSD-F10 Smart Outdoor Watch is powered by Android Wear™ and is optimal for the outdoors. It boasts water resistance up to 50 meters, and is tested to military standard specifications to ensure it can withstand a variety of rugged and water-based activities. The new Smart Outdoor Watch comes equipped with a wide range of useful apps and features that are perfect for adventures from fishing and cycling to hiking and running. Users can check direction, altitude, atmospheric pressure, sunrise and sunset times, tide graphs and activity graphs, and more. They can also tap into apps such as email alert, weather, maps, voice search and more to help them stay connected while navigating the outdoors. Additionally, users can also load their own apps to expand the feature set for alternative outdoor activities. Casio’s Smart Outdoor Watch is available in Red, Green, Black, and Orange online on Amazon, Google Store™, REI and ShopCasio for a MSRP of $500.00.
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.